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Childrenswear in the United Kingdom

Publisher Euromonitor International
Published Dec 23, 2025
Length 24 Pages
SKU # EP20680621

Description

Childrenswear in the UK is characterised by polarisation, with value and premium players thriving while mid-market brands face pressure. Demand is driven by parents seeking affordable and practical clothing, as well as affluent consumers investing in higher-quality, fashionable, or sustainable pieces. The median disposable income per household rose to GBP49,760 in 2025, supporting the premium segment. The resale and rental market is expanding rapidly, driven by sustainability awareness and the h...

Euromonitor International's Childrenswear in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Childrenswear in the United Kingdom
Euromonitor International
December 2025
List Of Contents And Tables
CHILDRENSWEAR IN THE UNITED KINGDOM
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sustainability and cost concerns boost resale market
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarisation pressures mid-tier brands
CHART 2 Analyst Insight
Resale and rental market expands amid cost pressures
Demand for self-expression drives trend-led collections for teenagers
CHART 3 Mango Teen Continues UK Expansion 
WHAT’S NEXT?
Parents to continue embracing resale for affordability and sustainability
Teenagers to help drive future growth
Brands to further embrace inclusive design and sustainable materials
COMPETITIVE LANDSCAPE
Category leaders maintain positions through affordability
Marks & Spencer quality guarantee meets demand for durability
CHART 4 Marks & Spencer Quality Guarantee on Childrenswear 
“JoJo Reloved” simplifies resale and reduces waste
CHART 5 Jojo Maman Bébé Launches Resale Platform With TheLittleLoop
CHANNELS
Parents value physical stores to review items’ quality and fit
Click-and-collect and discounts boost e-commerce growth
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Nobody's Child eBay Collaboration
CHART 9 Aligne x Elizabeth Day: Creative Collaborations Prove Successful for Challengers
CHART 10 Amazon Haul Feature Launches in the UK
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the United Kingdom 2025
CHART 13 Key Insights on Consumers in the United Kingdom 2025
CHART 14 Consumer Landscape in the United Kingdom 2025
APPAREL AND FOOTWEAR IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Navigating polarised growth amidst economic challenges
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Macroeconomic pressure impacts consumer spending habits
Market polarisation drives diverging consumer values
Resale platforms gain popularity among UK consumers
WHAT’S NEXT?
Consumers set to drive sustainable and tech-enhanced shopping experience
Sportswear predicted to record further strong growth
Technological integration and sustainability to shape industry
COMPETITIVE LANDSCAPE
Asda Stores strengthens lead of fragmented landscape with private label line
Topshop relaunches with new strategy, fuelling growth
Emerging brands focus on niche strategies and community engagement
CHANNELS
Retail offline remains crucial despite e-commerce growth
Retail e-commerce drives sales with convenience and competitive pricing
PRODUCTS
Amazon Haul responds to demand for affordable but fashionable pieces
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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