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Childrenswear in South Korea

Publisher Euromonitor International
Published Jan 21, 2026
Length 24 Pages
SKU # EP20807549

Description

Childrenswear in South Korea exhibited notable growth in 2025, driven by the premium segment and influencer-led brands. The category recorded retail sales of KRW2,630 billion, representing 4% growth from the previous year. With median disposable income per household set to further rise by 2030, the demand for premium childrenswear is likely to continue. Brands are leveraging influencer marketing, premiumisation, and exploring new distribution channels to target quality-conscious parents. The emp...

Euromonitor International's Childrenswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Childrenswear in South Korea
Euromonitor International
January 2026
List Of Contents And Tables
CHILDRENSWEAR IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising incomes and influencer brands fuel childrenswear expansion in South Korea
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Influencer-led brands drive premium sales through innovative retail
CHART 2 Shinsegae Gangnam Department Store’s “Influencer Market” Pop-up
New challenger brands reshaping childrenswear in South Korea
CHART 3 Launch of Covernat Kids, as Challenger Brands Look to Compete with Incumbents
The growing influence of the gifting trend on childrenswear
CHART 4 W Concept’s Childrenswear Category Grows Due to Gifting
WHAT’S NEXT?
How premium and junior styles are set to redefine childrenswear
Polarisation and circular consumption to reshape landscape
Aunty Power and its expanding role in South Korea
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Top brands consolidate share through strategic expansion, but new brands are emerging
CHANNELS
Offline retail remains dominant despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Performance Meets Fashion – The Rise of Recovery Shoes and Low-Profile Sneakers
CHART 8 Climate-Responsive Seasonless Apparel
CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in South Korea 2025
CHART 13 Key Insights on Consumers in South Korea 2025
CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
CHANNELS
Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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