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Childrenswear in Poland

Publisher Euromonitor International
Published Jan 20, 2026
Length 25 Pages
SKU # EP20807715

Description

Childrenswear in Poland saw continued growth in 2025, driven by increasing disposable incomes and a shift towards premium and sustainable products. In 2025, retail current value sales rose by 6% from the previous year to reach PLN6.3 billion. With disposable incomes forecast to continue rising, parents are expected to continue investing in high-quality, eco-friendly childrenswear, set to drive a current value CAGR of 3%. The attractiveness of childrenswear will be enhanced by the growing demand...

Euromonitor International's Childrenswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Childrenswear in Poland
Euromonitor International
January 2026
List Of Contents And Tables
CHILDRENSWEAR IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Income growth and premiumisation drive a surge in retail sales
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Families prioritise both affordable and premium childrenswear in Poland, driving polarisation
CHART 2 Happymess Blends Premium Childrenswear with Family Lifestyle Storytelling
Premium baby and toddler wear contributes to the growth of childrenswear
Sustainability drives innovation in product design and materials
CHART 3 Roe&Joe Blends Sustainability with Care in Childrenswear
WHAT’S NEXT?
Parents will prioritise premium or affordable childrenswear, including eco-friendly options
Baby and toddler wear set to see the highest growth, driven by quality and safety concerns
CHART 4 Analyst Insight
Online channels and premium brands to shape future sales
COMPETITIVE LANDSCAPE
Pepco and LPP lead as mid-market players struggle
Resale platforms impact sales in the primary market
CHART 5 Bahasalaha Curates Complete Childrenswear Outfits on Instagram
CHANNELS
Offline retail remains dominant even as retail e-commerce grows
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 VRG Partners with VIVE Profit on Circular Fashion
CHART 8 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
CHART 9 Analyst Insight
CHART 10 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Poland 2025
CHART 13 Key Insights on Consumers in Poland 2025
CHART 14 Consumer Landscape in Poland 2025
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
WHAT’S NEXT?
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
COMPETITIVE LANDSCAPE
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
CHANNELS
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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