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Childrenswear in Japan

Publisher Euromonitor International
Published Jan 22, 2026
Length 24 Pages
SKU # EP20807478

Description

In 2025, childrenswear in Japan experienced retail value growth despite the resale and rental trend, with inbound tourism boosting sales of premium products. The category is characterised by a competitive landscape dominated by major retailers, with a focus on value-added innovation, functionality, safety, and comfort. Despite demographic challenges such as a declining birth rate, brands are sustaining growth through strategic collaborations and innovative product design. Childrenswear is foreca...

Euromonitor International's Childrenswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Childrenswear in Japan
Euromonitor International
January 2026
List Of Contents And Tables
CHILDRENSWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Childrenswear defies headwinds with safety, innovation, and tourism-driven growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Value growth continues, but declining birth rate limits volume growth opportunities
CHART 2 Cooling Items Gain Traction in Childrenswear Amid Extreme Heat
Volume sales also hampered by resale and rental
CHART 3 ECOLIFE COCO Expands Across Japan with Accessible Locations
Inbound tourism boosts sales of premium childrenswear and value sales
CHART 4 Mikihouse Strengthens Inbound Strategy with Boutique Launch and Tourist Engagement
WHAT’S NEXT?
Economic factors and tourism expected to drive demand for childrenswear
Girls’ apparel to remain the most significant, while baby and toddler wear will see challenges
Functionality, online communities and AI-driven retail to shape childrenswear
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Leading retailers maintain strong positions through strategic collaborations
CHANNELS
Offline retail dominates childrenswear through extensive retail networks
With the popularity of shopping both online and offline, omnichannel retail is significant
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Nike's New Collection Introduced for the World Athletics Championships
CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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