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Childrenswear in India

Publisher Euromonitor International
Published Jan 06, 2026
Length 23 Pages
SKU # EP20711514

Description

Childrenswear in India is experiencing significant growth, driven by rising disposable incomes and changing consumer behaviour towards premium and stylish products for children. In 2025, the market recorded a retail value of INR874 billion, representing 8% growth in current terms. To succeed in this market, brands must adopt omnichannel strategies, leveraging both offline and online channels to reach a diverse customer base. Sustainability and inclusivity are key trends driving innovation, with...

Euromonitor International's Childrenswear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Childrenswear in India
Euromonitor International
January 2026
List Of Contents And Tables
CHILDRENSWEAR IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and style drive market expansion
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Policy shift accelerates focus on local sourcing
CHART 2 Challenges for Indian childrenswear brands after land transport ban with Bangladesh
Baby and toddler wear leads childrenswear growth
Smaller traders face signficant supply chain disruptions
WHAT’S NEXT?
Parents trade up to organic and stylised clothing
Ominchannel strategies become essential for incumbents to compete
CHART 3 Analyst Insight
Children’s voices influence purchasing decisions
COMPETITIVE LANDSCAPE
Established players lead through vast retail networks
Direct-to-consumer brands use omnichannel to build consumer loyalty
CHANNELS
Preference for try-on keeps physical retail dominant
CHART 4 are Ones by Rare Rabbit expands retail presence with three new stores in Delhi
Convenience and premiumisation fuel e-commerce growth
PRODUCTS
Kidbea champions sustainability with eco-friendly fabrics
CHART 5 Kidbea sets new standards for functional sustainability in India
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
CHART 8 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
CHART 9 Analyst Insight
CHART 10 NewMe’s Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in India 2025
CHART 13 Key Insights on Consumers in India 2025
CHART 14 Consumer Landscape in India 2025
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
WHAT’S NEXT?
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
COMPETITIVE LANDSCAPE
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
CHANNELS
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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