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Childrenswear in China

Publisher Euromonitor International
Published Dec 26, 2025
Length 23 Pages
SKU # EP20680414

Description

Childrenswear in China exhibited a mixed performance in 2025, characterised by declining volume sales but value growth, driven by price increases and strong demand for high-quality, functional products. The significant employed female population, a key demographic influencing purchases of childrenswear, supported continued consumer expenditure on childrenswear. With a large population base and increasing consumer expenditure on childrenswear, the category remained attractive despite polarisation...

Euromonitor International's Childrenswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Childrenswear in China
Euromonitor International
December 2025
List Of Contents And Tables
CHILDRENSWEAR IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
High-quality, functional products fuel value growth in childrenswear in China
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Sales driven by demographic and socioeconomic factors
Balabala drives sales with targeted products and high-end strategy
CHART 2 Balabala's High Average Transaction Value by Focusing on Functionality
Outdoor style drives innovation with functional designs
CHART 3 Outdoor Style is a New Trend in Childrenswear
Further age segmentation drives growth in childrenswear
CHART 4 Further Segmentation by Age Band Emerges Within Childrenswear
WHAT’S NEXT?
An increasing number of parents likely to prioritise sustainable childrenswear
Emotional value and high functionality to drive sales of childrenswear
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Balabala maintains its lead in a fragmented competitive landscape
zosee's innovative edge propels rapid growth in childrenswear
Youngor's Bonpoint acquisition set to boost luxury childrenswear in China
CHANNELS
Retail e-commerce leads childrenswear with new business models
Omnichannel presence becomes key for childrenswear brands
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Descente Tap Into the More Professional Outdoor Segment
CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
WHAT’S NEXT?
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
CHANNELS
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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