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Childrenswear in Australia

Publisher Euromonitor International
Published Dec 08, 2025
Length 23 Pages
SKU # EP20676807

Description

Childrenswear in Australia demonstrated resilience in 2025, with 2% value growth to AUD2.8 billion, driven by a slight increase in disposable income and steady growth in the employed female population. The market is characterised by a shift towards the mass value segment, with parents prioritising affordability and durability. Sustainability is becoming increasingly important, with brands focusing on eco-friendly fabrics and circular models. The distribution of childrenswear is further shifting...

Euromonitor International's Childrenswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Toddler Wear, Boys' Apparel, Girls' Apparel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Childrenswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Childrenswear in Australia
Euromonitor International
December 2025
List Of Contents And Tables
CHILDRENSWEAR IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Resilient childrenswear driven by rise in disposable incomes and sustainable options
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Disposable income drives demand for premium childrenswear
Mambo expands childrenswear range through TMNT collaboration
CHART 2 Mambo Boosts Childrenswear Range by 50% Via TMNT Collaboration
Cost pressures and sustainability shape consumer behaviour
WHAT’S NEXT?
Value-conscious parents to drive growth through affordable basics
Sustainability to become mainstream demand in childrenswear
CHART 3 Analyst Insight
Tech-enabled shopping expands with ai-driven personalisation
COMPETITIVE LANDSCAPE
Top brands maintain lead through affordability and sustainability
CHART 4 Cotton On Kids Champions Local Sustainability with Australian-Grown Cotton Collection
Emerging brands and innovative launches drive market dynamics
CHANNELS
Retail e-commerce drives childrenswear sales through convenience
Physical retailers adapt with omnichannel strategies
PRODUCTS
Sustainability drives innovation in childrenswear product design
Ai and tech innovation enhances childrenswear shopping experience
CHART 5 THE ICONIC Enhances Childrenswear Shopping With AI-Powered Product Discovery
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Jeanswest Closes All 90 Stores in 2025
CHART 8 Analyst Insight
CHART 9 THE ICONIC Introduces AI-Powered Virtual Try-On
CHART 10 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Modest growth amidst economic pressures and shifting consumer values
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
WHAT’S NEXT?
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
COMPETITIVE LANDSCAPE
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
CHANNELS
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
PRODUCTS
Sustainability and inclusivity drive product innovation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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