Cat Food in New Zealand

Retail value sales of cat food are expected to increase in 2025. Although growth is steady across the overall market, dry cat food is expanding at a slower rate of around 2%, while wet food and treats are showing stronger performance. The cat treats category, while still accounting for less than 10% of the total cat food market, is seeing rapid development as the variety of product formats stimulates consumer curiosity and trial. The discontinuation of economy brands in both dry and wet food seg...

Euromonitor International's Cat Food in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Cat Food in New Zealand
Euromonitor International
May 2025
List Of Contents And Tables
CAT FOOD IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Shifting consumer behaviour drives premiumisation and diversified product formats
Competitive dynamics shaped by Nestlé’s aggressive expansion
Supermarkets dominate while e-commerce grows modestly
PROSPECTS AND OPPORTUNITIES
Health-focused innovation to underpin steady market expansion
Gradual e-commerce expansion complements supermarket dominance
Innovation driven by natural ingredients and functional diets
Summary 1 Cat Food by Price Band 2025
CATEGORY INDICATORS
Table 1 Cat Owning Households: % Analysis 2020-2025
Table 2 Cat Population 2020-2025
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 4 Sales of Cat Food by Category: Volume 2020-2025
Table 5 Sales of Cat Food by Category: Value 2020-2025
Table 6 Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 7 Sales of Cat Food by Category: % Value Growth 2020-2025
Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
Table 10 NBO Company Shares of Cat Food: % Value 2020-2024
Table 11 LBN Brand Shares of Cat Food: % Value 2021-2024
Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
Table 13 Distribution of Cat Food by Format: % Value 2020-2025
Table 14 Forecast Sales of Cat Food by Category: Volume 2025-2030
Table 15 Forecast Sales of Cat Food by Category: Value 2025-2030
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
PET CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 18 Pet Populations 2020-2025
MARKET DATA
Table 19 Sales of Pet Food by Category: Volume 2020-2025
Table 20 Sales of Pet Care by Category: Value 2020-2025
Table 21 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 22 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 23 NBO Company Shares of Pet Food: % Value 2020-2024
Table 24 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 28 Distribution of Pet Care by Format: % Value 2020-2025
Table 29 Distribution of Pet Care by Format and Category: % Value 2025
Table 30 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 32 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 2 Research Sources

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