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Bulgaria Beer

Publisher Euromonitor International
Published Jun 18, 2024
Length 31 Pages
SKU # EP18926022

Description

Beer in Bulgaria


In 2023, beer consumption in Bulgaria decreased resulting in a decline in off-trade volume sales. Bulgarians spent more time out of the home and increased their level of domestic and foreign travel, thus lowering at-home beer consumption. The country’s population decline negatively affected mature categories like beer where there is limited growth potential per capita. On-trade beer volume sales witnessed only a marginal increase, but sales remain below pre-pandemic levels due to the still relat...

Euromonitor International's Beer in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Beer in Bulgaria
Euromonitor International
June 2024
List Of Contents And Tables
BEER IN BULGARIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower beer consumption amid weak tourism and price rises
International breweries thrive with a strong focus on sustainability
Demand for non-alcoholic beer accelerates
PROSPECTS AND OPPORTUNITIES
Solid growth prospects for beer
Growing consumer interest in non-alcoholic beers
Economic improvements to simulate consumption and product innovation
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2023
Table 1 Number of Breweries 2018-2023
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2018-2023
Table 3 Sales of Beer by Category: Total Value 2018-2023
Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 10 Sales of Beer by Craft vs Standard 2018-2023
Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN BULGARIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 2 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 19 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 20 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 21 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 23 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 28 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 29 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 30 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources

Pricing

Currency Rates
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