Report cover image

British American Tobacco Plc in Tobacco (World)

Published Jan 19, 2026
Length 39 Pages
SKU # EP20807470

Description

While traditional combustible cigarettes still make up the bulk of BAT’s sales, the company’s New Categories portfolio continues gaining share in overall group revenues. BAT continues to expand and improve its portfolio of reduced-risk products, leading e-vaping with Vuse, and ranking second in heated tobacco and nicotine pouches. BAT has been adding to its RRPs line-up in 2025 with the Vuse Ultra and glo Hilo premium product launches.

Euromonitor International’s British American Tobacco Plc in Tobacco (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tobacco industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Cigarettes, Cigarettes (Illicit+Legal), Cigars, Cigarillos and Smoking Tobacco, E-Vapour Consumables (Illicit+Legal), Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

39 Pages
Introduction
State of play
Exposure to future growth
Competitive positioning
Investments
Key findings
Appendix

Search Inside Report

How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.