
Brazil Mass Beauty and Personal Care
Description
Mass Beauty and Personal Care in Brazil
Mass beauty and personal care in Brazil saw an improvement in its current value growth rate in 2023, and reduced the performance gap compared with the premium segment, although the latter continued to see higher growth. The macroeconomic scenario played a significant role in this outcome. With a growth rate of 2.9% in 2023, the Gross Domestic Product (GDP) aligned with year-end projections, but once again, the rate exceeded what analysts had anticipated at the beginning of the year. At the start...
Euromonitor International's Mass Beauty and Personal Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
29 Pages
- Mass Beauty and Personal Care in Brazil
- Euromonitor International
- July 2024
- List Of Contents And Tables
- MASS BEAUTY AND PERSONAL CARE IN BRAZIL
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Mass segment narrows growth gap with premium segment in 2023
- Mass personal care categories rebound, surpassing performance of mass beauty categories, while Brazil has a mature market for sustainable products
- WhatsApp consolidates as an important tool for online sales of mass products
- PROSPECTS AND OPPORTUNITIES
- Mass segment expected to remain dominant in Brazil despite maturity, with several categories holding significant potential for growth
- Consumers anticipated to blend the use of premium and mass products, seeking higher quality as incomes rise
- Omnichannel should continue to be an important driver of growth
- CATEGORY DATA
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN BRAZIL
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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