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Brazil Bath and Shower

Publisher Euromonitor International
Published Jul 23, 2024
Length 29 Pages
SKU # EP19030574

Description

Bath and Shower in Brazil


Bath and shower in Brazil saw solid retail current value growth in 2023. Bar soap showed the best performance for a second year, with a double-digit increase. As this category accounts for 74% of overall value sales in bath and shower, it ended up dictating the pace of growth seen by the category as a whole in 2023. There is no doubt that bathing every day is part of Brazilians’ routine; on average, they take two baths a day. However, in the face of higher temperatures, it is common for the freq...

Euromonitor International's Bath and Shower in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Bath and Shower in Brazil
Euromonitor International
July 2024
List Of Contents And Tables
BATH AND SHOWER IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heatwaves and gift items boost demand for bar soap
Despite weak growth in other bath and shower categories, demand for dermocosmetics remains a bright spot
Premiumisation drives growth in retail e-commerce, although supermarkets and direct selling continue to dominate bath and shower
PROSPECTS AND OPPORTUNITIES
Bath and shower poised for growth, defying category maturity
Rising demand for female-focused products, driven by the growing female population
The future of consumer channels: Shaping post-pandemic shopping trends
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2018-2023
Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN BRAZIL
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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