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Beer in South Korea

Published Jun 23, 2025
Length 30 Pages
SKU # EP20156124

Description

In 2024, total volume sales of beer in South Korea saw a solid increase, with a better performance than in the previous year. In 2022 and 2023, off-trade sales declined and on-trade sales increased, in a post-pandemic correction as consumers returned to drinking outside the home. However, in 2024 this trend stabilised, with off-trade and on-trade sales seeing similar growth rates. Nevertheless, on-trade sales did not return to the pre-pandemic level even in 2024, as a higher number of consumers... Euromonitor International's Beer in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

30 Pages
Beer in South Korea
Euromonitor International
June 2025
List Of Contents And Tables
BEER IN SOUTH KOREA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Domestic lager benefits from recent launches and changing habits
Lotte Chilsung Beverages sees exceptional growth
Convenience retailers continues its rising share of sales of beer
PROSPECTS AND OPPORTUNITIES
Decline expected to be driven by health and economic factors
The falling share of on-trade sales likely to impact companies
Health likely to be a major theme in innovations moving forward
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2024
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN SOUTH KOREA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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