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Beer in Singapore

Publisher Euromonitor International
Published Sep 01, 2025
Length 32 Pages
SKU # EP20387006

Description

In 2024, beer in Singapore continued its modest recovery, with total volume sales rising by 1% to reach 136 million litres. Despite ongoing challenges such as inflation and high living costs, consumer sentiment began to stabilise, leading to a cautious but growing interest in beer. This recovery was driven by a mix of value-conscious behaviour and a rising demand for premium and creative offerings, indicating a gradual shift in consumer preferences. The category showed resilience, with consumers...

Euromonitor International's Beer in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

32 Pages
Beer in Singapore
Euromonitor International
August 2025
List Of Contents And Tables
BEER IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beer volume sales marginally rise, in line with improved consumer spending
Asia Pacific Breweries retains strong leadership of beer
Supermarkets remains dominant distribution channel for beer
PROSPECTS AND OPPORTUNITIES
Consumer interest in beer to remain high with greater brand engagement expected
Premiumisation will be at the forefront of brand strategy
Innovation to reshape consumer engagement and brand differentiation
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2024
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN SINGAPORE
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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