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Beer in the Philippines

Publisher Euromonitor International
Published Jun 18, 2025
Length 26 Pages
SKU # EP20138438

Description

Volume sales of beer in the Philippines increased steadily in 2024, driven by wide distribution and the marketing campaigns of incumbent players, including both above-the-line (TV, outdoor, radio) and below-the-line (direct , digital etc..) media. Leading beer brands Red Horse and San Miguel Pale Pilsen remain hugely popular in the Philippines where they are consumed at events and special occasions, as well as during casual drinking occasions at-home. Marketing efforts to support these brands un...

Euromonitor International's Beer in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Beer in the Philippines
Euromonitor International
June 2025
List Of Contents And Tables
BEER IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beer sustains moderate growth in 2024
San Miguel Brewery maintains category leadership
Sari-sari stores remain fundamental to nationwide beer distribution
PROSPECTS AND OPPORTUNITIES
Beer category will enjoy sustained period of growth
Premiumisation trend to support development of imported and domestic premier lagers
Innovation through flavoured/mixed lager and non-alcoholic beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2024
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN THE PHILIPPINES
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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