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Beer in Nigeria

Publisher Euromonitor International
Published Jun 19, 2024
Length 31 Pages
SKU # EP19912469

Description

In 2023, beer witnessed substantial decline in volume terms as the ongoing high inflationary conditions in Nigeria weakened consumer purchasing power. Beer unit prices rose significantly due to rising production costs caused by higher fuel costs and the strong depreciation in the local currency, which pushed up the cost of imports. This rise in unit prices negatively impacted volume sales but underpinned current value growth. Average unit prices increased by at least 30% in 2023; whilst individu...

Euromonitor International's Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Beer in Nigeria
Euromonitor International
March 2025
List Of Contents And Tables
BEER IN NIGERIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beer sales witness volume decline due to rising prices and weak consumer spending
Economy lager faces decline even as consumers seek cheaper options
Premium lager fairs slightly better in challenging economic conditions
PROSPECTS AND OPPORTUNITIES
Steady growth in beer expected as the economy recovers
Flavoured/mixed lager and premium lager to resume strong growth
Economy lager should drive overall growth even as mid-priced lager recovers
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2023
Table 1 Number of Breweries 2018-2023
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2018-2023
Table 3 Sales of Beer by Category: Total Value 2018-2023
Table 4 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 10 Sales of Beer by Craft vs Standard 2018-2023
Table 11 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 12 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 13 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 14 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 15 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 18 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
Table 19 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 29 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 30 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 31 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources

Pricing

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