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Beer in the Netherlands

Publisher Euromonitor International
Published Jul 01, 2025
Length 29 Pages
SKU # EP20175000

Description

Beer in the Netherlands witnessed a decline in 2024 as both the on-trade and off-trade channels remained under pressure. Rising prices was a major issue in 2024 following the increase in excise duty on beer, together with the increase in consumption tax on non-alcoholic beer. Prior to the introduction of these two measures, the Dutch Brewers Association had lobbied for a stop to both these increases altogether. Overall, it only succeeded in getting taxes reduced. The higher excise duty on beer h...

Euromonitor International's Beer in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Beer in the Netherlands
Euromonitor International
July 2025
List Of Contents And Tables
BEER IN THE NETHERLANDS
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beer volumes are under pressure as taxes rise
Heineken NV holds strong lead in beer category
Modern grocery retailers enjoy a solid position
PROSPECTS AND OPPORTUNITIES
Beer category faces cautious optimism
Healthy living will have a major impact on beer category
Non-alcoholic ales will gain traction
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2024
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN THE NETHERLANDS
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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