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Beer in Malaysia

Publisher Euromonitor International
Published Jun 12, 2025
Length 27 Pages
SKU # EP20118731

Description

Beer in Malaysia experienced steady volume growth in 2024, with premium lager registering the highest volume growth. The growth in beer is supported by its widespread accessibility, the ease of drinking and its general affordability. Rising disposable income and the rebound in tourism supported demand for beer in 2024. Malaysians saw an increase in disposable income due to several financial support measures, including the flexibility for family members to withdraw the Employees Provident Fund (A...

Euromonitor International's Beer in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Beer in Malaysia
Euromonitor International
June 2025
List Of Contents And Tables
BEER IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising disposable incomes and tourist rebound drives growth in beer
Marketing campaigns often focus on bringing together music lovers and beer drinkers, with free sampling as the core strategy
On-trade settings are popular for beer consumption, while hypermarkets lead the off-trade channel due to their price advantage
PROSPECTS AND OPPORTUNITIES
Economy and mid-priced lager to experience positive growth as premium lager loses traction
Craft beer accelerates the premiumisation trend
Low and non-alcoholic beer expected to see high growth from low base
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2024
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN MALAYSIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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