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Beer in Kenya

Publisher Euromonitor International
Published Jun 30, 2025
Length 25 Pages
SKU # EP20175013

Description

Beer in Kenya registered healthy volume growth in 2024, in particular economy brands. Though inflation eased, it was still significant, and consumers continued to be price sensitive. Despite these challenges, there was also increasing interest in premium beers, particularly among urban consumers. EABL’s launch of Tusker Ndimu a lemon-flavoured lager was well received. The Manyatta craft beer line also demonstrates an effort to cater to this emerging demand?. Lager continued to account for most...

Euromonitor International's Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Beer in Kenya
Euromonitor International
June 2025
List Of Contents And Tables
BEER IN KENYA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ecnomy brands register significant volume growth
EABL loses volume share, as competition heats up
On-trade still dominates
PROSPECTS AND OPPORTUNITIES
Locally inspired beers to continue gaining momentum
Growing middle-class drives demand for premium and craft beers.
Innovation to continue shaping the beer landscape
CATEGORY BACKGROUND
Lager price band methodology
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN KENYA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age.
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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