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Beer in Kenya

Publisher Euromonitor International
Published Jun 27, 2023
Length 29 Pages
SKU # EP18046445

Description

Beer in Kenya


Influences on local consumer purchasing decisions and behaviour when it comes to beer have evolved over time in Kenya. While pricing used to be a key driver, there is now a discernible shift towards a more nuanced, sophisticated buying behaviour that places increased emphasis on product quality and unique flavour profiles. One of the biggest factors driving this transformation is a heightened awareness of health and wellness among Kenyan consumers. As they pay more attention to their lifestyle h...

Euromonitor International's Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Beer in Kenya
Euromonitor International
June 2023
List Of Contents And Tables
BEER IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Informed consumer lifestyles drive product innovation
Local brands strive to remain competitive amid international players
Rise of e-commerce accelerates sales
PROSPECTS AND OPPORTUNITIES
Younger generations to gain greater priority as target consumers of beer
Consumer lifestyle changes will continue to guide innovation
Flavoured lager to gain greater ground thanks to rising interest from younger Kenyans
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
Summary 2 Number of Breweries 2017-2022
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2017-2022
Table 2 Sales of Beer by Category: Total Value 2017-2022
Table 3 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 4 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 10 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 11 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 12 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 13 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN KENYA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 4 Research Sources

Pricing

Currency Rates
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