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Beer in Kazakhstan

Publisher Euromonitor International
Published Jun 26, 2023
Length 29 Pages
SKU # EP18046600

Description

Beer in Kazakhstan


Total beer volume showed flat (positive) dynamics in 2022, with a decline seen in off-trade due to the ongoing recovery of on-trade following the era of the pandemic. Furthermore, the increase in excise tax for beer in 2022 placed downwards pressure on potential sales. Indeed, this increase resulted in a jump from KZT57 to KZT79 per litre led to a notable increase in unit prices. This excise tax also came at a time when the country is still feeling with effects from the Russia-Ukraine war and gl...

Euromonitor International's Beer in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Beer in Kazakhstan
Euromonitor International
June 2023
List Of Contents And Tables
BEER IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Flat growth for beer overall, while non/low alcohol and flavoured variants hold appeal
Draught beer sees its shares decline, due to hiking unit prices and a price-sensitive consumer audience
Beer leaders tap into current trends to maintain their strong places
PROSPECTS AND OPPORTUNITIES
Positive outlook ahead, driven by ongoing new product developments
Flavoured/mixed lager set to attract new products from unbranded “others”
Imported beer set to become increasingly popular as it reduces price gaps and launches special offers
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2022
Table 1 Number of Breweries 2017-2022
CATEGORY DATA
Table 2 Sales of Beer by Category: Total Volume 2017-2022
Table 3 Sales of Beer by Category: Total Value 2017-2022
Table 4 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 10 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 11 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 12 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 13 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
ALCOHOLIC DRINKS IN KAZAKHSTAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 3 Research Sources

Pricing

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