
Beer in Japan
Description
Total volume sales of beer sales saw a further decline in Japan in 2024. The major reason for decline was the falling volumes of economy lager, which had been the largest category in 2023. This category was impacted by the reformation of the liquor tax regime in Japan, enforced from October 2020. According to the reformation, the tax rate for “beer” as defined by the Japanese liquor tax regime, which is categorised under premium lager and mid-priced lager under Euromonitor definitions, was lower...
Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
29 Pages
- Beer in Japan
- Euromonitor International
- June 2025
- List Of Contents And Tables
- BEER IN JAPAN
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Continued decline due to the poor performance of economy lager
- Asahi leads beer, while Sapporo gains share
- Supermarkets remains the leading distribution channel in 2024
- PROSPECTS AND OPPORTUNITIES
- Total volume sales of beer expected to decline, although non-alcoholic beer will perform well
- Players focus on experiences
- Increasing sustainable innovation
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2024
- CATEGORY DATA
- Table 1 Sales of Beer by Category: Total Volume 2019-2024
- Table 2 Sales of Beer by Category: Total Value 2019-2024
- Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 Sales of Beer by Craft vs Standard 2019-2024
- Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN JAPAN
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink-driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- MARKET INDICATORS
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.