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Beer in India

Publisher Euromonitor International
Published Jan 09, 2026
Length 29 Pages
SKU # EP20711478

Description

Beer in India stabilised and recorded growth of 8% in 2024, with growth supported by warm weather and low per-capita consumption of just two litres, compared with the global average of 25 litres. The Lok Sabha elections, which coincided with the second quarter of the calendar year and the peak season for beer, constrained the category’s volume potential. However, the fourth quarter, which overlaps with the festive season, saw a notable increase in demand.

Euromonitor International's Beer in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Beer in India
Euromonitor International
January 2026
List Of Contents And Tables
BEER IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beer continues to grow at a steady pace in 2024
UB Group leads the oligopoly in beer in India
Lack of differentiation in taxation between low ABV and high ABV categories, coupled with the inability to set prices, restricts growth of beer
PROSPECTS AND OPPORTUNITIES
Companies set to continue focus on premiumisation as India develops at a rapid pace
Microbreweries will aid the growth of beer in India
Retail e-commerce remains underdeveloped with scope for expansion
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2024
Summary 2 Number of Breweries 2019-2024
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN INDIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
TAXATION AND DUTY LEVIES
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2024
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 4 Research Sources

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