
Beer in Guatemala
Description
Beer remains the most widely consumed alcoholic beverage in Guatemala. Its broad price range makes it accessible to consumers across all income levels, while a variety of styles - from lighter to stronger options - caters to diverse tastes and preferences. Additionally, the country’s warm climate reinforces beer’s popularity, making it a refreshing and versatile choice for nearly any occasion.
Euromonitor International's Beer in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.
Table of Contents
27 Pages
- Beer in Guatemala
- Euromonitor International
- June 2025
- List Of Contents And Tables
- BEER IN GUATEMALA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Beer sees continuation of positive growth trend, despite its maturity
- Cerveceria Centroamericana SA remains leading and most dynamic player
- Distribution landscape remains stable, with small local grocers leading off-trade sales
- PROSPECTS AND OPPORTUNITIES
- Continued growth expected, with premium brands having significant potential
- Non alcoholic beer to receive a boost from launch of new brands
- Craft beer, although remaining niche, will see sustained growth
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2024
- CATEGORY DATA
- Table 1 Sales of Beer by Category: Total Volume 2019-2024
- Table 2 Sales of Beer by Category: Total Value 2019-2024
- Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 Sales of Beer by Craft vs Standard 2019-2024
- Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN GUATEMALA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
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