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Beer in Colombia

Published Jun 24, 2025
Length 29 Pages
SKU # EP20156074

Description

Volume sales of beer continued with positive growth in Colombia in 2024, with various factors supporting this performance, alongside beer being the largest category in alcoholic drinks. On one side, affordability and low alcohol content compared to other alcoholic drinks, coupled with the high temperatures recorded during the year in most Colombian regions, and sports events like the football playoffs for FIFA World Cup 2026, have fostered gatherings with friends and family to watch the games —... Euromonitor International's Beer in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

29 Pages
Beer in Colombia
Euromonitor International
June 2025
List Of Contents And Tables
BEER IN COLOMBIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Beer remains relatively resilient, amid challenging headwinds
Bavaria maintains its dominant company share, albeit with some pivots to offer affordably-priced options
Small local grocers remain as the largest channel, despite deceleration in growth
PROSPECTS AND OPPORTUNITIES
Presence of value brands likely to increase and drive growth
Low alcohol beer expected to growth, while non-alcoholic beer will remain with limited sales
Diversity in sizes and returnability likely to remain key points for innovation
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2024
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN COLOMBIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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