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Beer in Canada

Published Jun 24, 2025
Length 29 Pages
SKU # EP20156113

Description

Total volume sales of beer remained in a negative slump in Canada in 2024, due to overall trends affecting alcohol consumption. Notably, beer is facing rising competition from RTDs and non-alcoholic alternatives. Within this environment, players are attempting to revitalise sales through targeted product launches, such as seen with Carlsberg Canada's 1664 Rosé and Molson Coors' Madrí Excepcional, although these initiatives have yet to reverse the overall decline. Euromonitor International's Beer in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Beer market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

29 Pages
Beer in Canada
Euromonitor International
June 2025
List Of Contents And Tables
BEER IN CANADA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Traditional beer continues to lose share, as consumers shift to other options
Molson Coors maintains its leadership position, albeit with Labatt Brewing hot on its heels
Food/drink/tobacco specialists retain the strongest distribution share, while convenience outlets benefit from new regulations
PROSPECTS AND OPPORTUNITIES
Beer expected to remain in overall slump, with opportunities for non/low alcohol, craft, and premium options
Non/low alcohol trends will continue to influence category dynamics
New product developments to focus on the strongest trends
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2023
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2019-2024
Table 2 Sales of Beer by Category: Total Value 2019-2024
Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
Table 9 Sales of Beer by Craft vs Standard 2019-2024
Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
ALCOHOLIC DRINKS IN CANADA
EXECUTIVE SUMMARY
Alcoholic drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
Off-trade establishments
On-trade establishments
TAXATION AND DUTY LEVIES
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
MARKET DATA
Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 2 Research Sources

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