
Beer in Canada
Description
Total volume sales of beer remained in a negative slump in Canada in 2024, due to overall trends affecting alcohol consumption. Notably, beer is facing rising competition from RTDs and non-alcoholic alternatives. Within this environment, players are attempting to revitalise sales through targeted product launches, such as seen with Carlsberg Canada's 1664 Rosé and Molson Coors' Madrí Excepcional, although these initiatives have yet to reverse the overall decline.
Euromonitor International's Beer in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
29 Pages
- Beer in Canada
- Euromonitor International
- June 2025
- List Of Contents And Tables
- BEER IN CANADA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Traditional beer continues to lose share, as consumers shift to other options
- Molson Coors maintains its leadership position, albeit with Labatt Brewing hot on its heels
- Food/drink/tobacco specialists retain the strongest distribution share, while convenience outlets benefit from new regulations
- PROSPECTS AND OPPORTUNITIES
- Beer expected to remain in overall slump, with opportunities for non/low alcohol, craft, and premium options
- Non/low alcohol trends will continue to influence category dynamics
- New product developments to focus on the strongest trends
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2023
- CATEGORY DATA
- Table 1 Sales of Beer by Category: Total Volume 2019-2024
- Table 2 Sales of Beer by Category: Total Value 2019-2024
- Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 Sales of Beer by Craft vs Standard 2019-2024
- Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN CANADA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- Off-trade establishments
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
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