
Beer in Bulgaria
Description
Beer volume sales in Bulgaria registered most growth in 2024, supported by a growing preference for lower-alcohol drinks and an extended, hotter summer season that encouraged greater consumption. In addition, the country's legal drinking age population remained relatively stable after years of decline, while inbound tourism exceeded outbound travel, further boosting domestic consumption.
Euromonitor International's Beer in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Table of Contents
29 Pages
- Beer in Bulgaria
- Euromonitor International
- June 2025
- List Of Contents And Tables
- BEER IN BULGARIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Beer market benefits from hot seasonal weather and shift towards lower alcohol beverages
- Carlsberg retains dominance despite intensifying competition
- Supermarkets lead off-trade sales
- PROSPECTS AND OPPORTUNITIES
- Positive outlook expected, with stout showing continued dynamism
- Premium lager to gain momentum
- Shift towards healthier lifestyles will boost sales of non-alcoholic beer
- CATEGORY BACKGROUND
- Lager price band methodology
- Summary 1 Lager by Price Band 2024
- CATEGORY DATA
- Table 1 Sales of Beer by Category: Total Volume 2019-2024
- Table 2 Sales of Beer by Category: Total Value 2019-2024
- Table 3 Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 4 Sales of Beer by Category: % Total Value Growth 2019-2024
- Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024
- Table 6 Sales of Beer by Off-trade vs On-trade: Value 2019-2024
- Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024
- Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024
- Table 9 Sales of Beer by Craft vs Standard 2019-2024
- Table 10 GBO Company Shares of Beer: % Total Volume 2020-2024
- Table 11 NBO Company Shares of Beer: % Total Volume 2020-2024
- Table 12 LBN Brand Shares of Beer: % Total Volume 2021-2024
- Table 13 Forecast Sales of Beer by Category: Total Volume 2024-2029
- Table 14 Forecast Sales of Beer by Category: Total Value 2024-2029
- Table 15 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029
- Table 16 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029
- ALCOHOLIC DRINKS IN BULGARIA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2019-2024
- MARKET DATA
- Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 19 Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024
- Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024
- Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024
- Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2019-2024
- Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029
- Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029
- Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
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