Beauty and Personal Care in Uruguay

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	108 Pages	Euromonitor International	May, 2025	EP20050493

Best Price Guarantee
Price	from $2,925
Length	108 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050493

The rate of growth in retail current value sales of beauty and personal care in Uruguay accelerated sharply in 2024. A key factor driving growth was the decrease in cross-border shopping by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be attributed to an exchange rate adjustment made by the Argentine government, which significantly reduced the incentive for Uruguayan consumers to buy beauty...

Euromonitor International's Beauty and Personal Care in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Uruguay
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN URUGUAY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduction in cross-border shopping drives rebound in retail current value sales
Beiersdorf SA benefits from booming demand for dermatological brands
Colour cosmetics increasingly distributed through pharmacies
PROSPECTS AND OPPORTUNITIES
Continued reduction in cross-border shopping will underpin robust growth
Retailers will increasingly help brands to engage with consumers
Pricing strategies will become more aggressive
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduced cross-border shopping underpins demand surge
Dominant player L'Oréal Uruguay SA enjoys strong brand loyalty
E-commerce continues to grow in importance
PROSPECTS AND OPPORTUNITIES
Dermatological and prestige offerings will underpin robust growth
Sustainability will remain a key focus of marketing
Increased focus on online marketing and e-commerce
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decline in cross-border shopping turbocharges domestic demand
Gap between leader Johnson & Johnson and Kimberly-Clark narrows
Pharmacies tighten their grip on distribution
PROSPECTS AND OPPORTUNITIES
Increasing demand for more natural products will be a key growth driver
Higher-priced dermocosmetic offerings will continue to grow in popularity
Low fertility rate could limit growth
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Decrease in cross-border shopping and disinflation underpin rebound in retail current value sales
Unilever del Uruguay SA and Colgate-Palmolive Inc SA remain dominant
Supermarkets remain the dominant distribution channel, but pharmacies and e-commerce pose a threat
PROSPECTS AND OPPORTUNITIES
Decline in cross-border shopping will continue to boost domestic sales
Sustainable products will grow in popularity
Supermarkets to remain the key distribution channel
CATEGORY DATA: Table 33 Sales of Bath and Shower by Category: Value 2019-2024; Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail current value sales surge as cross-border shopping declines
L'Oréal Uruguay SA remains dominant
Health and beauty specialists, particularly pharmacies, dominate distribution
PROSPECTS AND OPPORTUNITIES
Increased popularity of premium offerings will underpin acceleration in growth
Social media will grow in importance as a marketing tool
Multifunctional products will proliferate
CATEGORY DATA: Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029; Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduced cross-border shopping underpins rebound in retail current value sales
Leader Unilever del Uruguay SA taps into increased demand for natural deodorants
Supermarkets dominate, but pharmacies continue to gain ground
PROSPECTS AND OPPORTUNITIES
Deodorant sprays will remain the largest category, but deodorant creams will be the most dynamic
Dermatological deodorants will grow in popularity
More consumers will prioritise environmental consciousness and sustainability
CATEGORY DATA: Table 51 Sales of Deodorants by Category: Value 2019-2024; Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 54 NBO Company Shares of Deodorants: % Value 2020-2024; Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduction in cross-border selling underpins sharp acceleration in retail current value sales growth
Sebamar SA continues to lead, underpinned by the well-known Gillette brand
Pharmacies remain the largest and most dynamic distribution channel
PROSPECTS AND OPPORTUNITIES
Women’s razors and blades will emerge as the most dynamic category
New product development will focus on hair removers/bleaches and women’s razors and blades
More specialised products will be launched
CATEGORY DATA: Table 60 Sales of Depilatories by Category: Value 2019-2024; Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 62 NBO Company Shares of Depilatories: % Value 2020-2024; Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances continue to outperform mass offerings
Leader L'Oréal Uruguay SA boosted by premiumisation trend
Pharmacies the largest and most dynamic distribution channel
PROSPECTS AND OPPORTUNITIES
Retail constant value sales growth will slow slightly but remain strong
Premiumisation trend to remain robust
Omnichannel retail will increasingly be the norm
CATEGORY DATA: Table 66 Sales of Fragrances by Category: Value 2019-2024; Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 68 NBO Company Shares of Fragrances: % Value 2020-2024; Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduced cross-border shopping underpins significant rebound in sales
L'Oréal Uruguay SA continues to dominate with Elsève/Elvive
Pharmacies continue to gain ground on supermarkets
PROSPECTS AND OPPORTUNITIES
Skinification will drive growth
Premiumisation trend will deepen
Dermatological products will continue to grow in popularity
CATEGORY DATA: Table 74 Sales of Hair Care by Category: Value 2019-2024; Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 77 NBO Company Shares of Hair Care: % Value 2020-2024; Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Surging demand for premium fragrances
Sebamar SA’s Gillette brand dominates men’s shaving
Pharmacies remain the largest and most dynamic distribution channel
PROSPECTS AND OPPORTUNITIES
Rising demand for more specialised offerings, such as dermatological products
Conceptions of masculinity will continue to evolve
Social media will grow in importance as a marketing tool
CATEGORY DATA: Table 85 Sales of Men’s Grooming by Category: Value 2019-2024; Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduction in cross-border shopping drives strong rebound in demand
Colgate-Palmolive Inc SA remains dominant
Pharmacies pose a mounting competitive threat to supermarkets
PROSPECTS AND OPPORTUNITIES
Natural and organic options will continue to grow in popularity
Vegan and free-from options will proliferate
Aggressive pricing strategies and promotions will become the norm
CATEGORY DATA: Table 94 Sales of Oral Care by Category: Value 2019-2024; Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 96 Sales of Toothbrushes by Category: Value 2019-2024; Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 99 NBO Company Shares of Oral Care: % Value 2020-2024; Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Local consumers increasingly perform facial and body beauty routines at home
Focus on dermocosmetics keeps L'Oréal Uruguay SA on top
Pharmacies continue to increase their market share
PROSPECTS AND OPPORTUNITIES
Body care will be the most dynamic category
More personalised products will emerge
E-commerce will help consumers visualise and evaluate their options
CATEGORY DATA: Table 105 Sales of Skin Care by Category: Value 2019-2024; Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 107 NBO Company Shares of Skin Care: % Value 2020-2024; Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN URUGUAY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Reduction in cross-border shopping boosts domestic demand
Urufarma SA continues to lead
Pharmacies continue to grow in importance at the expense of supermarkets
PROSPECTS AND OPPORTUNITIES
Increasing popularity of dermocosmetic products will underpin dynamic growth
Products formulated to protect against specific types of solar radiation will proliferate
Sustainability will become a more important factor for some
CATEGORY DATA: Table 112 Sales of Sun Care by Category: Value 2019-2024; Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024; Table 115 NBO Company Shares of Sun Care: % Value 2020-2024; Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029