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Beauty and Personal Care in Tanzania

Publisher Euromonitor International
Published Jul 10, 2025
Length 63 Pages
SKU # EP20199880

Description

The beauty and personal care (beauty and personal care) industry in Tanzania is experiencing significant growth, driven by global trends, urbanisation, and rising disposable incomes. Both international and local brands are competing for market share, catering to diverse consumer needs in skin care, make-up, and personal care.

Euromonitor International's Beauty and Personal Care in Tanzania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

63 Pages
Beauty and Personal Care in Tanzania
Euromonitor International
July 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN TANZANIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
Key Data Findings
2024 Developments
Growth of baby and child-specific products thanks to rising income earners and increased urbanisation
Johnson & Johnson and its globally renowned Johnson’s Baby brand retains the lead
Small local grocers and supermarkets remain the preferred channels, while retail e-commerce experineces strong growth from a low base
Prospects and Opportunities
Population growth and rising birth rates provide a boon to baby and child-specific products over the forecast period
Consumers benefit from widespread availability of their preferred brands
Industry players increasingly embrace holistic health needs in their product formulations
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
Growth of bath and shower in 2024 as more products offer “skinification” attributes
Reckitt Benckiser Tanzania Ltd retains the lead in bath and shower with its Dettol brand
Small local grocers, supermarkets and beauty specialists remain the leading channels for bath and shower
Forecast period growth of bath and shower as the category experiences continued product diversification
Growing popularity of imported products with appealing fragrances or aromatherapy properties
Gowing urbanisation, retail expansion and the rising popularity of retail e-commerce widen consumer access to bath and shower
Table 19 Sales of Bath and Shower by Category: Value 2019-2024
Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
Deodorants sees growth in retail value terms, with products offering longer lasting protection and natural ingredients growing in popularity
Unilever retains the outright lead thanks to the popularity of its Dove, Axe and Rexona brands
Small local grocers and supermarkets remain the most popular channels for deodorants in Tanzania
Innovation and evolving consumer preferences stimulate forecast period sales
Growth of retail e-eommerce and expansion of modern grocers bodes well for sales of deodorants
Urbanisation and global trends influence consumer choices in deodorants
Table 25 Sales of Deodorants by Category: Value 2019-2024
Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
Rising demand for hair care with natural/organic ingredients
Leading players increasingly use the growing influence of social media marketing of hair care products to promote their products
Small local grocers, supermarkets and beauty specialists remain the leading channels for hair care, though retail e-commerce is growing from a low base
Hair health, wellness and growing demand for specialised products drive forecast period value growth
Increasing availability of age- and gender-specific products in hair care over the forecast period
Industry players focus more heavily on social media, celebrity/influencer endorsements, customer engagements and wider product availability in retail outlets to sell their brands
Table 31 Sales of Hair Care by Category: Value 2019-2024
Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
Depilatories faces low demand in Tanzania
Bic South Africa and its eponymous brand retain the lead in depilatories
Lack of availability and low distribution of depilatories due to low demand in Tanzania
Marketing and promotional initiatives stimulate product awareness over the forecast period
Brands capitalise on exposure to global trends and social media to promote depilation
Increasing segmentation around skin type has the potential to stimulate interest in depilatories
Table 38 Sales of Depilatories by Category: Value 2019-2024
Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
Rise in demand for natural, herbal and organic ingredients in oral care
Innovative products help boost competition in oral care
Small local grocers, supermarkets and health and beauty specialists remain the go-to chanels for oral care
Forecast period growth of oral care thanks to rising consumer awareness of the importance of good oral hygiene
Advanced technologies and competition-led innovation characterise premium oral care over the forecast period
Growing focus on segmentation, including products designed specifically for children
Table 44 Sales of Oral Care by Category: Value 2019-2024
Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
Changing consumer lifestules and attitudes boost demand for men’s grooming
Competitive landscape led by global producers, while local brands offer affordability
Growing demand for men’s grooming has an impact on the retail landscape
Positive outlook for men’s gorooming as products become more widely available in retail outlets
Advertising, marketing and increased social media usage boost product awareness and motivate consumption
Product innovation and wider brand availability boost men’s grooming over the forecast period
Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
Sales growth of colour cosmetics influenced by Western/global beauty trends and affordability
Sheer Illusions with its LuvTouch brand retain the lead in a category charcterised by increasingly innovative and specialised products
Beauty specialists remains the standout distribution channel for colour cosmetics
Colour cosmetics experiences steady forecast period value sales growth thanks to demand from wealthier demographics
Event sponsorships become increasingly important promotional tools in colour cosmetics
Consumers increasingly desire lip products for instant impact at relatively low cost
Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
Retail value sales of fragrances rise in 2024 as the category polarises between affordability and premiumisation
Imported brands, led by Revlon, retain the leading spots in fragrances in Tanzania
Expansion in the retailing of fragrances includes retail e-commerce
Fragrances benefits from urbanisation, population growth and higher disposable incomes over the forecast period
Global trends influence consumer attitudes and stimulate purchases of premium fragrances
Despite the growing popularity of premium fragrances, cheaper counterfeits also grow in popularity
Table 63 Sales of Fragrances by Category: Value 2019-2024
Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
Skin care sales benefit from rising demand for products with natural or organic ingredients
Unilever retains its strong lead thanks to the renown of its Vaseling Intensive Care brand
Small local grocers, health and beauty specialists and supermarkets remain the most popular channels for skin care in Tanzania
Forecast period growth of skin care as consumers embrace effective products at a range of prices
Innovation and comprehensive skin care ranges boost category growth over the forecast period
Growing investment in marketing and promotional activities
Table 70 Sales of Skin Care by Category: Value 2019-2024
Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
Sun care sales remain neglibile in 2024
Sun care remains a small niche over the forecast period

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