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Beauty and Personal Care in Switzerland

Published May 13, 2025
Length 129 Pages
SKU # EP20050508

Description

Beauty and personal care in Switzerland posted further slight retail volume sales growth and a healthy rise in retail current value sales in 2024. However, retail value growth was largely due to high unit prices, caused by rising costs of raw materials, production and distribution.

Euromonitor International's Beauty and Personal Care in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

129 Pages
Beauty and Personal Care in Switzerland
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN SWITZERLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady upward trajectory as consumers look to mass brands for value for money
Kiko Swiss benefits from good price-quality positioning
Mass brands gain momentum in difficult economic conditions
PROSPECTS AND OPPORTUNITIES
Product improvements to exert upward pressure on unit prices and retail value sales
Dynamism through digitalisation and new product development
More sophisticated formulations to provide impetus to the category
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premiumisation trend sustains healthy retail value growth
L’Oréal Suisse retains the leading position in a highly competitive landscape
Luxury and exclusivity pique the interest of premium seeking consumers
PROSPECTS AND OPPORTUNITIES
Positive retail value growth trajectory although consumers continue to look for price deals
Health concerns to drive purchases of premium products
Holistic beauty to inform innovation
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Search for quality products sustains retail value growth
Private label remains popular for its price-quality ratios
Large selections and price promotions draw parents to supermarkets
PROSPECTS AND OPPORTUNITIES
Low birth rate to hinder category growth but health concerns to push sun care use
Milder and more natural options to be winners
Packaging innovation to the fore
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Body wash/shower gel sees innovation
Beiersdorf invests in its offer to remain the leading player
Supermarkets offer convenience, wide selections and affordability
PROSPECTS AND OPPORTUNITIES
Intimate wipes to gain momentum through on-the-go convenience, innovation and widening assortments
Natural positioning and sustainability to drive growth opportunities
Bath and shower to see wide-ranging innovation
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2019-2024
Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Downturn in eye make-up slows overall retail value growth
L’Oréal Suisse launches new options under Maybelline Super Stay
Consumers prefer in-person shopping for colour cosmetics although retail e-commerce makes gains
PROSPECTS AND OPPORTUNITIES
Innovation to foster strong retail value growth for lip products
Digitalisation to gain weight in company strategies
Innovation focus on ingredients
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
A long and hot summer boosts retail volume and value growth rates
The leading player continues to invest in its brands and the category
Supermarkets lead distribution with large selections and wide availability
PROSPECTS AND OPPORTUNITIES
Health and wellbeing factors to shape development in the forecast period
Intense competition may weaken brand loyalty
Innovation to cover formulations and packaging
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2019-2024
Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Women’s razors and blades shape development and drive growth in depilatories
Procter & Gamble Switzerland leads through innovation and high-quality offerings
Wide product offer, discounts and rewards lure consumers to department stores
PROSPECTS AND OPPORTUNITIES
Slow growth anticipated as threats remain
More natural formulations to gain prominence
Depilatories is set to see significant innovation
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2019-2024
Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premiumisation and unisex options spur fragrances
Chanel’s luxury image wins over consumers
Beauty specialists leverage attractive shopping experience for fragrances
PROSPECTS AND OPPORTUNITIES
Premiumisation to shape development and demand
Growing attention to sustainability
Innovation to bring emotional and technological benefits
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2019-2024
Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Unit price rises and premiumisation push retail value sales
L’Oréal Suisse leads with a wide and trusted brand portfolio
Retail e-commerce makes gains but remains a small channel in hair care
PROSPECTS AND OPPORTUNITIES
Hair care to see development in a premium-facing direction
Strong price competition could weaken brand loyalty
Hair care is open to innovation
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2019-2024
Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances appeal to image-conscious men
Procter & Gamble’s Gillette remains a trusted and highly popular brand name
Beauty specialists increase brand and product ranges and space for men’s grooming
PROSPECTS AND OPPORTUNITIES
More sophisticated demand to push retail value growth
Men’s grooming to embrace modern marketing and sales tools
Natural and technology trends to coexist in men’s grooming
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2019-2024
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
High awareness of the benefits of oral health stimulate retail volume and value growth
Colgate benefits from innovation to cater to an increasingly demanding consumer base
Wide choice and convenience support supermarkets and e-commerce
PROSPECTS AND OPPORTUNITIES
Convenience and efficacy to boost use of electric toothbrushes
Key demographic trend to inform demand and positioning
Sustainability to drive innovation
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2019-2024
Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 102 Sales of Toothbrushes by Category: Value 2019-2024
Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Push-pull effects on retail value sales
Strong investments from the leading players
Health and beauty specialists offer appealing shopping experiences for skin care consumers
PROSPECTS AND OPPORTUNITIES
Products in line with key trends to gain a competitive advantage
Natural positioning to enter the mainstream
Innovation and technology to gain weight in the forecast period
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2019-2024
Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN SWITZERLAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Heightened awareness of skin cancer risks spur the use of sun care products
L’Oréal Suisse leverages innovation, consumer trust and value for money positioning
Health and beauty specialists benefit from an expert image among consumers
PROSPECTS AND OPPORTUNITIES
Health, climate and mobility factors to shape sun care’s performance
Skin care and sun care boundaries to continue to blur
Innovation to steer sun care away from chemicals
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2019-2024
Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

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