
Beauty and Personal Care in South Africa
Description
The beauty and personal care industry in South Africa witnessed strong growth in 2024, in both volume and value terms, fuelled by rising living standards, urbanisation and longer life expectancy. Social media continues to influence demand tapping into the heightened focus on grooming, particularly among younger consumers. The steady stream of new product launches across both mass and premium segments has further invigorated sales. On the one hand, cost-conscious shoppers are turning to more affo...
Euromonitor International's Beauty and Personal Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Beauty and Personal Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
123 Pages
- Beauty and Personal Care in South Africa
- Euromonitor International
- August 2025
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economic challenges drive growth in mass beauty and personal care
- Unilever South Africa maintains lead in mass beauty and personal care
- Social media is reshaping product discovery and uptake
- PROSPECTS AND OPPORTUNITIES
- Affordability does not always trump quality
- Mass beauty category is expected to become more competitive as new brands enter
- Mass brands tend to be more agile in terms of new products and launches
- CATEGORY DATA
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
- PREMIUM BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Challenging economic environment leads to slower growth in premium beauty and personal care
- Premium brands see strong competition from ‘dupe’ products
- Premium retail stores broaden access to premium and luxury brands
- PROSPECTS AND OPPORTUNITIES
- Modest growth expected in premium segment over the forecast period
- ‘Dupes’ present both a challenge and opportunity for premium brands to broaden reach
- New business models will give consumers more options in the premium segment
- CATEGORY DATA
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
- BABY AND CHILD-SPECIFIC PRODUCTS IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Resilient category despite South Africa’s challenging economy
- Johnson & Johnson maintains lead although it faces rising competition from private label
- Retail e-commerce gains share as more consumers become comfortable shopping online for baby products
- PROSPECTS AND OPPORTUNITIES
- Private label to gain further acceptance as they improve offerings and quality
- Gentle and skin safe formulations will stay at the forefront of product development
- Adult preferences for science backed products to eventually spill over to baby and child specific categories
- CATEGORY DATA
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
- Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
- Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
- Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
- BATH AND SHOWER IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Bar soap remains popular among consumers due to habit persistence and affordability
- Unilever South Africa maintains its strong lead
- Supermarkets leads in the distribution of bath and shower products
- PROSPECTS AND OPPORTUNITIES
- Body care to continue benefiting from self-care trend
- Social media will play a key role in reshaping hygiene and grooming routine
- Rising interest in bath and shower products with natural ingredients
- CATEGORY DATA
- Table 34 Sales of Bath and Shower by Category: Value 2019-2024
- Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
- Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
- Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
- Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
- COLOUR COSMETICS IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economic environment leads consumers to seek more affordable options without compromising on quality
- Estée Lauder Cos South Africa (Pty) Ltd maintains a solid lead
- Pharmacies remain a key distribution channels although retail e-commerce is also growing
- PROSPECTS AND OPPORTUNITIES
- The lines between skincare and colour cosmetics continue to blur
- Multi-functional products offering greater value are likely to perform better
- Competition within mass segment will continue to intensify
- CATEGORY DATA
- Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
- Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
- Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
- Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
- Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
- DEODORANTS IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Strong brand loyalty for deodorants among consumers
- Unilever South Africa maintains lead with strong brand portfolio
- On-demand delivery changes the way consumers shop for deodorants
- PROSPECTS AND OPPORTUNITIES
- Rising demand for safer and natural ingredients to continue
- Body mists are set to gain further traction
- Omnichannel strategies will meet consumer needs in different channels
- CATEGORY DATA
- Table 54 Sales of Deodorants by Category: Value 2019-2024
- Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- DEPILATORIES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price sensitivity drives demand for more affordable options
- Incolabs (Pty)Ltd maintains its lead in depilatories
- Supermarkets maintain the lead in depilatories
- PROSPECTS AND OPPORTUNITIES
- Private label offers more options to cash strapped consumers
- E-commerce retailers bring more affordable lines and raise the competitive stakes
- Growing appetite for natural ingredients and less harsh chemicals in depilatories
- CATEGORY DATA
- Table 63 Sales of Depilatories by Category: Value 2019-2024
- Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
- Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
- FRAGRANCES IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Challenging economic environment leads to slower growth
- Fragrances competitive landscape remains highly fragmented
- In-person shopping still prevalent in fragrances category
- PROSPECTS AND OPPORTUNITIES
- New scent profiles are disrupting the market
- Counterfeit brands remain a challenge for premium brands
- Affluent consumers and fragrance connoisseurs demand unique products
- CATEGORY DATA
- Table 70 Sales of Fragrances by Category: Value 2019-2024
- Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
- Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
- Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
- HAIR CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Hair care performs well as players cater to local needs
- Local and niche brands compete well with well-established players
- Supermarkets remain the main channel of distribution
- PROSPECTS AND OPPORTUNITIES
- Consumers look for brands that resonate with their local needs
- Focus is on educating consumers and hairdressers who are important influencers
- Scalp health is becoming an important focus among consumers
- CATEGORY DATA
- Table 78 Sales of Hair Care by Category: Value 2019-2024
- Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
- Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
- Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
- Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
- Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
- Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
- MEN'S GROOMING IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Men’s grooming extends beyond traditional products
- Unilever South Africa maintains strong position in the category
- Men seek convenient and seamless shopping experiences
- PROSPECTS AND OPPORTUNITIES
- Further scope for innovation in men’s grooming
- Gap in terms of education and awareness of men’s grooming products
- Price sensitivity to prevail over the forecast period
- CATEGORY DATA
- Table 91 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
- Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
- Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
- Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
- ORAL CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price sensitivity shapes demand patterns in oral care
- Colgate Palmolive Pty Ltd maintains significant lead in oral care
- Oral care seen as an essential hygiene product purchased during routine grocery shopping trips
- PROSPECTS AND OPPORTUNITIES
- Claims such as teeth whitening to remain popular among South Africans
- Opportunities for ingredient-led toothpastes over the forecast period
- New formats and products will give a boost to oral care
- CATEGORY DATA
- Table 100 Sales of Oral Care by Category: Value 2019-2024
- Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 102 Sales of Toothbrushes by Category: Value 2019-2024
- Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
- Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
- Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- SKIN CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Experiential marketing creates tactile experiences in skin care
- Skin care is fragmenting as new brands emerge across multiple platforms
- Retail e-commerce and social media are reshaping product discovery and uptake
- PROSPECTS AND OPPORTUNITIES
- Ingredient-led skin care to continue driving purchasing decisions
- Greater consumer sophistication is leading to consumers opening up to different beauty ideals and routines
- Skin care to go beyond functional benefits to build sensory appeal
- CATEGORY DATA
- Table 113 Sales of Skin Care by Category: Value 2019-2024
- Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
- Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
- Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
- Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
- Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
- SUN CARE IN SOUTH AFRICA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing awareness of the importance of sun protection although it is not deemed to be a priority for most consumers
- Sun care landscape is fragmenting as new brands enter the category
- Pharmacies lead in sun care distribution
- PROSPECTS AND OPPORTUNITIES
- Sunscreen remains a nice to have for the majority of consumers although awareness is growing
- Opportunities exist for different formats and textures
- Sun protection will continue to be a key feature across beauty and personal care
- CATEGORY DATA
- Table 124 Sales of Sun Care by Category: Value 2019-2024
- Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
Search Inside Report
Pricing
Currency Rates
Questions or Comments?
Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.