The beauty and personal care market in Slovenia experienced positive growth in current value terms in 2024, albeit at a slower pace compared to 2022 and 2023. This deceleration was primarily due to a decline in the annual rate of inflation, following a period of significant price hikes that affected nearly all product categories. While Slovenia continues to benefit from relative economic stability within the region, consumers remain highly price sensitive. As a result, trends such as economising...
Euromonitor International's Beauty and Personal Care in Slovenia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beauty and Personal Care in Slovenia
- Euromonitor International
- May 2025
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN SLOVENIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mass beauty and personal care shows resilience, driven by price sensitivity and private label
- Beiersdorf retains its lead through significant innovation
- Market shows signs of polarisation, with economy and premium brands capturing consumers’ attention
- PROSPECTS AND OPPORTUNITIES
- Continued growth for mass brands, underpinned by strong value perception and economic pressures
- Sustainability and ethical consumption will be key growth drivers
- Digital technologies will reshape the customer journey
- CATEGORY DATA
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
- PREMIUM BEAUTY AND PERSONAL CARE IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Premium offerings maintain momentum despite price sensitivity
- L'Oreal continues to lead while Sabex gains ground
- E-commerce proves to be strategic channel for premium beauty and personal care
- PROSPECTS AND OPPORTUNITIES
- Resilient performance amidst economic challenges
- Scientific formulations to fuel growth in premium skin care
- Technology will reshape premium landscape
- CATEGORY DATA
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
- BABY AND CHILD-SPECIFIC PRODUCTS IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Continued growth for baby and child-specific products, despite low birth rates
- Beiersdorf maintains its lead
- Health and personal care stores continue to gain ground
- PROSPECTS AND OPPORTUNITIES
- Economic pressures and demographic trends will constrain expansion
- E-Commerce will play key role in supporting market diversification
- Shift towards more natural, sustainable offerings
- CATEGORY DATA
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
- Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
- Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
- BATH AND SHOWER IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Bath and shower products maintains positive momentum
- Unilever maintains its strength while Bolton Adriatic finds its niche
- Channel diversification provides consumers with greater choice and value
- PROSPECTS AND OPPORTUNITIES
- Innovation and skin health concerns will drive future growth
- Sustainable packaging will take centre stage
- Advanced ingredients will imbue body/wash shower gel with skin care benefits
- CATEGORY DATA
- Table 33 Sales of Bath and Shower by Category: Value 2019-2024
- Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
- Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
- Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
- Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
- COLOUR COSMETICS IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Premium brands outperform their mass counterparts
- Cosnova dominates sales through competitive pricing strategy
- Health and personal care stores lead distribution landscape
- PROSPECTS AND OPPORTUNITIES
- “Skinification” trend will boost sales
- BB/CC creams will continue to gain traction
- Sustainability will remain key area of focus
- CATEGORY DATA
- Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
- Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
- DEODORANTS IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Economising behaviour and hygiene concerns drive continued demand
- Bolton Adriatic leads in terms of sales and growth
- Health and personal care stores lead distribution
- PROSPECTS AND OPPORTUNITIES
- Innovation in formats will support long-term growth
- Environmental concerns will reshape the market
- Skin care ingredients will drive premiumisation
- CATEGORY DATA
- Table 51 Sales of Deodorants by Category: Value 2019-2024
- Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- DEPILATORIES IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Women’s pre-shave products lead growth
- Gillette continues to lead competitive landscape
- Evolving retail landscape strengthens access and visibility
- PROSPECTS AND OPPORTUNITIES
- Depilatories will retain positive growth trajectory, despite its maturity
- Innovation will be driven by natural ingredients and personalisation
- E-commerce expansion will drive category expansion
- CATEGORY DATA
- Table 60 Sales of Depilatories by Category: Value 2019-2024
- Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
- FRAGRANCES IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing appetite for premium unisex fragrances
- Orbico holds sway while L’Oreal makes strides
- Growing relevance of e-commerce supports fragrance sales
- PROSPECTS AND OPPORTUNITIES
- Sustainability and premiumisation will shape the fragrances market
- Gender-neutral fragrances to gain ground
- Niche perfume houses and the “skinification” of fragranced to drive premiumisation
- CATEGORY DATA
- Table 66 Sales of Fragrances by Category: Value 2019-2024
- Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
- Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
- Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
- HAIR CARE IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Innovation targeted at specific hair health concerns drives growth
- Market leaders innovate with natural ingredients
- Health and beauty specialists dominate distribution while e-commerce gains traction
- PROSPECTS AND OPPORTUNITIES
- Targeted solutions and premiumisation to drive growth
- Rise of scalp-focused and functional hair care
- Trend towards “clean” hair care solutions
- CATEGORY DATA
- Table 74 Sales of Hair Care by Category: Value 2019-2024
- Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
- Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
- MEN'S GROOMING IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Beard boom impacts sales of men’s shaving products
- Orbico continues to lead sales
- Health and beauty specialists leads distribution landscape
- PROSPECTS AND OPPORTUNITIES
- Premium men’s grooming products will see accelerated growth
- E-commerce will grow in importance
- Growing interest in natural, organic and skin-friendly offerings
- CATEGORY DATA
- Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
- Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
- Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
- Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
- ORAL CARE IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growing focus on oral hygiene drives growth
- Competitive landscape intensifies amid downtrading behaviour
- Inflationary pressures lead to shift in retail landscape
- PROSPECTS AND OPPORTUNITIES
- Rising oral health awareness will support long-term growth
- Power toothbrushes to remain resilient despite price sensitivity
- Technological innovations will reshape future of oral care
- CATEGORY DATA
- Table 94 Sales of Oral Care by Category: Value 2019-2024
- Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 96 Sales of Toothbrushes by Category: Value 2019-2024
- Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- SKIN CARE IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Skin care shows resilience as innovation and self-care drive demand
- Leading brands diversify as science-backed claims gain ground
- Specialist retailers lead distribution while e-commerce momentum slows
- PROSPECTS AND OPPORTUNITIES
- Premiumisation and niche products will drive future of skin care
- Technology and personalisation will reshape consumer demand
- Microbiome-focused products will grow in importance
- CATEGORY DATA
- Table 105 Sales of Skin Care by Category: Value 2019-2024
- Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
- SUN CARE IN SLOVENIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Record heat drives sun care demand
- Multinational players drive innovation and expand product reach
- Retail shifts reflect evolving consumer behaviour
- PROSPECTS AND OPPORTUNITIES
- Rising temperatures and premiumisation to drive future demand
- Premiumisation to intensify with rising income and skin health awareness
- Outdoor lifestyles will reshape product development
- CATEGORY DATA
- Table 112 Sales of Sun Care by Category: Value 2019-2024
- Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
- Table 115 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
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