Beauty and Personal Care in Peru

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	139 Pages	Euromonitor International	May, 2025	EP20050523

Best Price Guarantee
Price	from $2,925
Length	139 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050523

In 2024, value sales of beauty and personal care products in Peru increased. Although growth was significant, it did not meet expectations and was lower than the value increase recorded during 2023. The key driver behind growth in 2024 was the strong momentum generated by leading market players, who implemented intensive sales and marketing strategies aimed at boosting consumer purchases. For example, companies remained highly proactive in their communication with consumers, whether through trad...

Euromonitor International's Beauty and Personal Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Peru
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN PERU
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Economic difficulties and colder weather challenge sales in 2024
Cetco SA retains its lead thanks to strong sales through the direct selling channel
Consumers seek products with appealing benefit-cost ratios, in addition to dermocosmetic innovations
PROSPECTS AND OPPORTUNITIES
Growth is set to be bolstered by the improved economy and demand for specialised solutions
Specialised stores are expected to widen availability and support sales growth
Innovations are set to focus on skin care, offering anti-ageing and targeted solutions
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising demand and strong promotions from premium brands drives sales in 2024
L'Oréal Perú SA maintains its leadership thanks to its prestigious and well-established brands
Consumers value global premium brands and seek out new, high-end and exclusive products
PROSPECTS AND OPPORTUNITIES
Significant growth is anticipated, supported by innovation and technological advancements
The opening of physical stores offering premium goods is set to drive sales
Innovations are set to be strong within fragrances and dermocosmetic treatments
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby and child-specific products grow as baby wipes benefit from versatility
Kimberly-Clark del Perú SA leads, while Johnson & Johnson del Perú SA stands out
Small local grocers continue to lead sales, but lose share as pharmacies gain ground
PROSPECTS AND OPPORTUNITIES
Growth is set to benefit from the high dynamism of baby wipes
Players are set to address the lower birth rate with strategies that increase penetration
Dermocosmetic brands are set to gain ground in baby and child-specific skin care
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bath and shower grows moderately due to economic restrictions and lower demand during cold weather
Colgate-Palmolive Perú SA maintains its leadership while being the most dynamic player
Small local grocers continue to lead, while pharmacies and direct selling gain importance
PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by a stronger economy and warmer weather
Peruvians will return to pre-pandemic hygiene habits reducing the use of hand sanitisers
Product innovation is set to focus on natural ingredients and sustainable attributes
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2019-2024; Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lip products drive both growth and sales, surpassing sales of eye make-up products
Cetco SA continues to lead, however, share declines as Dermod’s SAC improves its position
Direct selling maintains its leadership thanks to the strong activity of its players
PROSPECTS AND OPPORTUNITIES
The improved economy and increasing availability are expected to support ongoing growth
Direct selling brands are set to launch physical stores and online shops
Local and niche brands will continue to expand across the forecast period
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024; Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024; Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024; Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Low retail value growth as economic conditions challenge sales during 2024
Unilever Andina Perú SA leads deodorants, while Procter & Gamble Perú SRL improves its share
Small local grocers continue to lead, however, ground is lost to modern retailers
PROSPECTS AND OPPORTUNITIES
Growth is set to be driven by deodorant pumps and sticks, which offer ease of application
Affordable sachet formats are expected to drive growth for deodorant creams
Innovations are set to focus on a dermocosmetics, offering skin care benefits to consumers
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2019-2024; Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 57 NBO Company Shares of Deodorants: % Value 2020-2024; Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest growth due colder weather and the poor economic performance
Procter & Gamble Perú SRL consolidates its leadership, while Schick & Energizer Perú SA increases its share
Small local grocers lead while beauty specialists record an uplift in share
PROSPECTS AND OPPORTUNITIES
Warmer weather conditions and improvements in the economy are set to drive growth in depilatories
Innovations in women's razors and blades will focus on delicate skin and intimate areas
New retail opportunities could contribute to ongoing growth of depilatories
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2019-2024; Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024; Table 66 NBO Company Shares of Depilatories: % Value 2020-2024; Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Significant growth for fragrances as high-end brands drive sales during 2024
Cetco SA retains its lead with a significant presence in mass fragrances
Direct selling leads sales while pharmacies improve share by expanding its selections
PROSPECTS AND OPPORTUNITIES
The improved economic landscape is set to support growth for premium men's fragrances
Arabic fragrances will continue to enter Peru, responding to increased demand
The premium niche segment is set to expand, offering high-end fragrance brands
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2019-2024; Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 72 NBO Company Shares of Fragrances: % Value 2020-2024; Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Hair care grows in 2024, as styling agents focus on innovations to drive sales
Procter & Gamble Perú SRL maintains the leader, while L'Oréal Perú SA has a strong year with Elvive
Small local grocers continue leading due to proximity and sale of small formats
PROSPECTS AND OPPORTUNITIES
Strong growth is set to be driven by warmer weather and ongoing product launches
Amarás is set to increase its share, offering a diverse range, competitive prices and strong distribution
Innovations are expected to focus on specialist ingredient and vegan options
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2019-2024; Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 81 NBO Company Shares of Hair Care: % Value 2020-2024; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 84 LBN Brand Shares of Colourants: % Value 2021-2024; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
A growing interest in products specifically formulated for men supports strong growth
Cetco SA continues to lead thanks to its strong focus on fragrances for men
Direct selling continues to lead the men's grooming, driven by strong players
PROSPECTS AND OPPORTUNITIES
The growing availability of men’s grooming products will support strong growth across the forecast period
Father's Day and online campaigns are opportunities to boost sales of men’s grooming products
Innovations in men's facial care products are set to rise, boosting growth
CATEGORY DATA: Table 91 Sales of Men’s Grooming by Category: Value 2019-2024; Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Oral care benefits from being an essential item, while tooth whiteners drive interest
Colgate-Palmolive Perú SA continues to lead due to the strength of Colgate and Kolynos
Small local grocers is the dominant channel, thanks to proximity, and personal services
PROSPECTS AND OPPORTUNITIES
The improved penetration of lesser-used products is expected to drive value growth
Promoting preventive oral health care will support growth across the forecast period
A growing trend towards teeth whitening will drive the use of whitening toothpastes and tooth whiteners
CATEGORY DATA: Table 100 Sales of Oral Care by Category: Value 2019-2024; Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 102 Sales of Toothbrushes by Category: Value 2019-2024; Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 105 NBO Company Shares of Oral Care: % Value 2020-2024; Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024; Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024; Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin care grows as health and wellness trends support sales of key products
Beiersdorf SAC leads skin care thanks to significant momentum from Nivea and Eucerin
Direct selling leads sales, offering specialised and innovative products in skin care
PROSPECTS AND OPPORTUNITIES
Significant growth is expected to continue, driven by anti-ageing skin care products
The opening of specialised stores selling skin care products will support ongoing growth
Comprehensive facial treatments are expected to rise, supporting overall growth in skin care
CATEGORY DATA: Table 113 Sales of Skin Care by Category: Value 2019-2024; Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 115 NBO Company Shares of Skin Care: % Value 2020-2024; Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024; Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024; Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024; Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024; Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN PERU
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sun care records the strongest growth as daily use of the product increases
Unique SA maintains its leadership, while Beiersdorf SAC boosts its share
Direct selling continues to lead, while pharmacies improve share by offering expert guidance
PROSPECTS AND OPPORTUNITIES
Significant growth is set to be driven by rising awareness, warmer weather, and the improved economy
Sun care will continue to be driven by dermatologists and point-of-sale specialists
Sun care innovations are expected to focus on stronger skin protection and cross-category benefits
CATEGORY DATA: Table 124 Sales of Sun Care by Category: Value 2019-2024; Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 126 NBO Company Shares of Sun Care: % Value 2020-2024; Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029