Beauty and Personal Care in North Macedonia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	108 Pages	Euromonitor International	May, 2025	EP20050504

Best Price Guarantee
Price	from $2,925
Length	108 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050504

In 2024, sales of beauty and personal care products in North Macedonia increased in both retail value and volume terms. This growth was supported by stable demand for robust product categories, such as skin care and colour cosmetics, and the accelerating consumer demand for niche goods, including dermocosmetics products. However, although inflation was subsiding, its lingering effects continued to push unit prices higher, negatively impacting consumer confidence as many shoppers faced significan...

Euromonitor International's Beauty and Personal Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in North Macedonia
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mass colour cosmetics and skin care drive strong sales as players focus on personalisation
Beiersdorf dooel Skopje lead mass products, with well-established offering Nivea
Inflation supports sales of mass beauty and personal care in 2024
PROSPECTS AND OPPORTUNITIES
Mass adult sun care and mass anti-ager products are set to drive growth across the forecast period
Health, wellness and natural ingredients are set to shape product innovation
Players are set to launch sustainable packaging and formulas, aligning with consumer demand
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances and a rising demand for premium anti-agers supports growth in 2024
Coty Inc retains its lead with key products in fragrances, colour cosmetics and bath and shower
Consumers ability to increasing afford premium goods supports growth in 2024
PROSPECTS AND OPPORTUNITIES
Value-added goods and the perception of higher quality will drive growth across the forecast period
Health, wellness and sustainability are set to drive growth and shape product innovations
Sustainable packaging will become a vital component of product innovation
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing innovations, premiumisation and higher price points drive value growth
Procter & Gamble retains its lead with the trusted brand Pampers
Pharmacists lead distribution while retail e-commerce supports wider availability and choice
PROSPECTS AND OPPORTUNITIES
Positive growth anticipated as baby and child-specific sun care is set to boost sales
Omnichannel strategies are expected to support ongoing growth for baby and child-specific products
Environmentally-friendly products are expected to be a rising trend across the forecast period
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Products featuring essential oils and calming aromas grow in popularity
Multinationals retain the lead while players focus on texture and scent within new product launches
Supermarkets lead distribution while retail e-commerce improves its sales
PROSPECTS AND OPPORTUNITIES
Negative demographic trends are expected to challenge growth, while social media will support sales
Innovation is set to focus on sustainability and natural ingredients
Premiumisation is set to be supported by consumer demand for advanced and skin-friendly formulations
CATEGORY DATA: Table 33 Sales of Bath and Shower by Category: Value 2019-2024; Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Strong sales of mascara support a double-digit rise of retail value growth
Coty Inc maintains its lead while Cosnova GmbH focuses on inclusivity in its product ranges
Consumers rely on beauty specialists for a wide range of goods and expert advice
PROSPECTS AND OPPORTUNITIES
Wide consumer reach, supported by e-commerce and social media, is set to support growth
Inclusivity and sustainability are set to be growing trends across the forecast period
Innovation is set to focus on skin care benefits and ingredients to boost overall value
CATEGORY DATA: Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029; Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premiumisation boosts value sales as deodorant sticks drive category growth
The presence of multinational companies makes it challenging for local players to enter
Supermarkets led distributions, offering consumers choice and convenience
PROSPECTS AND OPPORTUNITIES
Growth will be supported by innovation, the expansion of retail e-commerce and warmer months
Consumers are set to migrate from aluminium-based products to natural deodorants
Natural ingredients, sustainability and strong efficacy are set to be the focus of innovation
CATEGORY DATA: Table 51 Sales of Deodorants by Category: Value 2019-2024; Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 54 NBO Company Shares of Deodorants: % Value 2020-2024; Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Time saving and cost-effective alternatives to salon treatments drives growth for depilatories
The well-established Gillet brand helps Procter & Gamble retains its lead in 2024
Supermarkets dominate distribution, with ongoing expansion supporting growth
PROSPECTS AND OPPORTUNITIES
Cost conscious behaviour is set to support growth as consumers favour at-home treatments
New products developments and innovation will focus on natural and gentle ingredients
Specialised and targeted solutions are set to become more common within depilatories
CATEGORY DATA: Table 60 Sales of Depilatories by Category: Value 2019-2024; Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 62 NBO Company Shares of Depilatories: % Value 2020-2024; Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances outperform mass options as consumers reach for long-lasting, quality scents
Coty Inc retains its lead, offering well-established international fragrance brands
Beauty specialists benefit from offering a wide variety of goods and knowledgeable staff
PROSPECTS AND OPPORTUNITIES
Social media, scent innovation and mass body mists are set to support value growth
Gender neutrality and unisex scents are expected to be a rising trend in fragrances
Sustainability and personalisation will be key trends driving growth in fragrances
CATEGORY DATA: Table 66 Sales of Fragrances by Category: Value 2019-2024; Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 68 NBO Company Shares of Fragrances: % Value 2020-2024; Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Scalp health becomes a key driver of sales as salon professional hair care supports growth
L’Oréal Groupe retains its lead while Dr Kurt Wolff records a strong performance with medicated shampoos
Beauty specialists lead sales, offering a wide variety and competitive price points
PROSPECTS AND OPPORTUNITIES
Value growth is set to be supported by ongoing premiumisation and salon professional hair care
Retail e-commerce will support the emergence of new brands and increase competition
Innovation is set to focus on hair and scalp wellness, with stronger use of plant-based ingredients
CATEGORY DATA: Table 74 Sales of Hair Care by Category: Value 2019-2024; Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 77 NBO Company Shares of Hair Care: % Value 2020-2024; Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising interest in fragrance and skin health drives sales in men’s grooming
Fragrances players remain key players as Coty Inc and Puig SL lead men’s grooming
Beauty specialists led distribution, offering a wide variety of goods in one retailer
PROSPECTS AND OPPORTUNITIES
Product innovation, skin care and premiumisation is set to drive ongoing growth
The trend for beards is set to continue, challenging sales of men’s shaving products
Innovation is expected to focus on health, sustainability and technology
CATEGORY DATA: Table 85 Sales of Men’s Grooming by Category: Value 2019-2024; Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Toothpaste drives sales as an essential product, while tooth whiteners gain ground
Colgate-Palmolive Co retains its lead through Colgate, while innovating during 2024
Supermarkets lead distribution while retail e-commerce records a strong uplift in share
PROSPECTS AND OPPORTUNITIES
Premiumisation, innovation and denture care are expected to drive growth
Innovation is expected to focus on sustainability, natural ingredients and on-the-go products
Oral microbiome and gum health are set to be the focus of new product developments
CATEGORY DATA: Table 94 Sales of Oral Care by Category: Value 2019-2024; Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 96 Sales of Toothbrushes by Category: Value 2019-2024; Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 99 NBO Company Shares of Oral Care: % Value 2020-2024; Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Anti-ageing, skin heath and body care drive growth in skin care in 2024
The popularity of Nivea allows Beiersdorf dooel Skopje to retain its lead in skin care
Consumers appreciate beauty specialists as they can trial various products
PROSPECTS AND OPPORTUNITIES
Advanced formulations and cutting-edge technologies are expected to boost value growth in skin care
A rising demand for personalised skin care solutions will shape innovations
AI-powered skin analysis tools are expected to shape the industry across the next five years
CATEGORY DATA: Table 105 Sales of Skin Care by Category: Value 2019-2024; Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 107 NBO Company Shares of Skin Care: % Value 2020-2024; Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising awareness of sun damage and the demand for skin care benefits boosts value growth
Beiersdorf dooel Skopje takes the lead from domestic player Alkaloid AD Skopje
Supermarkets lead distribution of sun care, offering a wide variety of products
PROSPECTS AND OPPORTUNITIES
Innovation, travel and growing consumer knowledge is expected to boost value growth in sun care
Innovation in sun protection will focus on advanced functionality and product formats
Players are set to offer multifunctional, sensorially appealing, and easy-to-apply sun care
CATEGORY DATA: Table 112 Sales of Sun Care by Category: Value 2019-2024; Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024; Table 115 NBO Company Shares of Sun Care: % Value 2020-2024; Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029