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Beauty and Personal Care in Lebanon

Publisher Euromonitor International
Published May 13, 2025
Length 65 Pages
SKU # EP20050468

Description

Lebanon continued to be impacted by elevated inflation in 2024 which led to a sharp rise in the cost of living. High unemployment and a lack of trust in the local currency and the local banking system also continued to undermine consumer confidence which negatively impacted spending on non-essential purchases. Additionally, the spillover effect from the Israel-Hamas war in the south of Lebanon also harmed the local economy.

Euromonitor International's Beauty and Personal Care in Lebanon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

65 Pages
Beauty and Personal Care in Lebanon
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN LEBANON
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
2024 Developments
A tough year for sales due to the crisis in Lebanon
Johnson & Johnson remains on top as parents rely on trusted brands
Convenience and value key for locals when choosing where to shop
Prospects and Opportunities
Increased stability should boost sales of baby and child-specific products
Consumers expected to be drawn to green products but price will remain a key factor
Sustainability likely to be a focus of innovation
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
Key Data Findings
Bar soap sees revived interest
Local players making their mark in bath and shower
Local players making their mark but price remains the primary focus of consumers
Anticipated improvements in the local economy should boost sales
Made in Lebanon claims likely to prove popular with locals
E-commerce expected to gain further share in bath and shower
Table 19 Sales of Bath and Shower by Category: Value 2019-2024
Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
A challenging year for deodorants with sprays the preferred option
Nivea remains the key player in deodorants
Price a key factor but scent also influences demand
Increased stability within Lebanon should benefit sales
Consumers could return to fragrances as economy picks up
Sustainability and health concerns likely to influence innovation
Table 25 Sales of Deodorants by Category: Value 2019-2024
Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
Shampoos key to the growth of hair care
Competitive landscape remains stable with global brands leading the way
Small local grocers dominate sales
Bright outlook for hair care
Made in Lebanon trend could influence demand
Hair care brands likely to focus on digital marketing and e-commerce to drive sales
Table 31 Sales of Hair Care by Category: Value 2019-2024
Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
Economic situation pushes more consumers to use depilatories
Competitive landscape remans consolidated as consumers turn to tried and tested brands
Small local grocers lead sales
Improvements in Lebanon’s economy could have a mixed impact on sales
Chamsa looks set to benefit from its strong value positioning
Limited innovation expected in depilatories due to the lack of demand
Table 38 Sales of Depilatories by Category: Value 2019-2024
Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
Essential nature of toothpaste and toothbrushes ensures stable demand for oral care
Colgate leads thanks to competitive prices
Consumers take preventative measures to avoid the dentist
Improving economy should encourage consumers to trade up
Grocery retailers likely to remain the primary option when shopping for oral care
Innovation likely to focus on natural and sustainable products
Table 44 Sales of Oral Care by Category: Value 2019-2024
Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
Sales propped up by men’s grooming essentials
Nivea and Gillette lead a fragmented market
Prevailing macho image casts a shadow on men’s grooming
PROSPECTS AND OPPORTUNITIES
Bright outlook for men’s grooming with men’s shaving set to be the main focus
Improvements in the economy should encourage men to invest in their image
E-commerce could help build interest in men’s grooming
Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
Colour cosmetics remain in demand despite the challenging market conditions
L'Oréal exploits influencer marketing to build sales
E-commerce and K-cosmetics two trends to look out for
Returning tourists and expatriates should boost sales
Changing beauty trends and the growing influence of social media
E-commerce presents significant opportunities for growth
Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
Sales drop as economic pressures take their toll on demand
Global brands lead the way
Counterfeit products undermine legitimate sales
Fragrances set to see a rebound in demand from 2026
E-commerce and personalisation could play a more central role in driving sales
The changing face of fashion
Table 63 Sales of Fragrances by Category: Value 2019-2024
Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
A difficult year for skin care as consumers look for savings
L'Oréal leads as focus shifts towards natural products and dermocosmetics
Specialist recommendations and personalisation important to sales
Improving economy expected to boost sales of skin care from 2025
Greener products expected to find favour among younger generations
K-beauty trend could influence demand
Table 70 Sales of Skin Care by Category: Value 2019-2024
Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
Safety fears impact the peak summer period in 2024
Beesline looking to take share from global giants
Local women retain a preference for fairer skin
Strong tourism projections bode well for sun care
Clean and eco-friendly products expected to find favour with consumers
Added-value products expected to make headway as focus on skin care grows
Table 77 Sales of Sun Care by Category: Value 2019-2024
Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

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