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Beauty and Personal Care in India

Published Aug 29, 2025
Length 123 Pages
SKU # EP20363893

Description

Beauty and personal care in India is defined by a set of interconnected themes that cut across categories and consumer segments. Premiumisation was one of the strongest trends in 2024, with this being reflected in skin care, fragrances, and colour cosmetics where consumers showed a growing willingness to pay for elevated experiences. This has been enabled by wider access to international and prestige brands through both offline modern retail channels and online platforms. Mini formats are playin...

Euromonitor International's Beauty and Personal Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

123 Pages
Beauty and Personal Care in India
Euromonitor International
August 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN INDIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mass beauty and personal care continues to see strong growth
Competition is intensifying as legacy giants face agile challengers
Rural and semi-urban consumers drive core demand
PROSPECTS AND OPPORTUNITIES
Private label emerging as value-driven challengers
Digital retail models to accelerate mass beauty penetration in smaller markets
Multi-benefit innovation to shape next-generation mass products
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium segment thriving thanks to increasing affluence and rising aspirations
Competitive landscape diversifies as global and homegrown premium brands expand presence
Media and e-commerce expand access and shape premium beauty choices
PROSPECTS AND OPPORTUNITIES
Premium colour cosmetics set to be a key growth driver
Dermocosmetics to gain wider adoption as skin health becomes a priority
Global players set to focus on Indianisation to enhance their local relevance
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise of D2C sales and increased hygiene awareness drives growth in 2024
Competition becoming more fragmented as players target different audiences
Digital and curated platforms help increase access to niche and premium products
PROSPECTS AND OPPORTUNITIES
Premiumisation to accelerate as parents seek natural formulations
Functional and health-linked products set to blur the lines between personal care and wellness
Innovation expected to broaden category appeal and drive adoption among new parents
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bar soap dominates sales, but body wash/shower gel and intimate washes driving growth momentum
Unilever remains on top by innovating across mass and premium segments
Offline leads in scale, but e-commerce seeing the most dynamic growth
PROSPECTS AND OPPORTUNITIES
Consumers to seek targeted skin care benefits from bath and shower products
Fragrance-led products gain stronger traction as everyday perfuming rituals evolve
Skin care-first brands are raising innovation standards
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2019-2024
Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Colour cosmetics thriving with lip products leading the way
Competition intensifies as consumers become more demanding
Distribution landscape evolving and adapting to consumer needs
PROSPECTS AND OPPORTUNITIES
Beauty specialists set to invest in their private label lines
Celebrity and creator-led brands may need to do more to succeed
Innovation set to focus on global trends with a local twist
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Deodorants sees healthy growth fuelled by changing expectations and evolving format preferences
Vini Cosmetics retains its leadership with Fogg despite increasing competition
Quick commerce is creating new usage occasions for deodorants in 2024
PROSPECTS AND OPPORTUNITIES
Gender-fluid positioning expected to gain traction
Rising interest in fine fragrances may challenge the relevance of mass-market deodorants among aspirational consumers
Deodorants set to take on skin care claims tailored to modern routines
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2019-2024
Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Depilatories maintains double-digit growth trajectory in 2024
Veet retains the lead with another year of dynamic growth
Offline retail continues to dominate but the online market is evolving
PROSPECTS AND OPPORTUNITIES
Evolving grooming norms to expand the core user base and fuel long-term adoption
Growing adoption of alternative products and services to put pressure on depilatories
Sales should benefit from consumer segmentation and tailored product positioning
CATEGORY DATA
Table 63 Sales of Depilatories by Category: Value 2019-2024
Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances gain momentum in 2024 thanks to shift to daily usage
Skin care brands blur category lines, intensifying competition in fragrances
E-commerce and quick commerce emerge as key channels driving accessibility and impulse purchases
PROSPECTS AND OPPORTUNITIES
Minis set to drive trial of luxury fragrances among aspirational consumers
Body mists set to remain the most dynamic format
Layering-led formats and mix-your-own scents set to drive experimentation
CATEGORY DATA
Table 70 Sales of Fragrances by Category: Value 2019-2024
Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
India’s hair care market benefiting from shift to more advanced routines
Unilever leads while specialist brands tap into evolving consumer needs
E-commerce boosts product discovery in non-traditional categories
PROSPECTS AND OPPORTUNITIES
Consumers set to adopt more complex hair care routines
AI is expected to play a growing role in enabling personalised hair care routines
Innovation to anchor the next growth wave in hair care
CATEGORY DATA
Table 78 Sales of Hair Care by Category: Value 2019-2024
Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Men’s grooming in India is evolving from basic hygiene to holistic self-care
Gillette continues to lead while D2C challengers reshape the competitive landscape
Online and D2C channels are reshaping how men engage with grooming products
PROSPECTS AND OPPORTUNITIES
Premium and benefit-led products are expected to drive future category growth
Gen Z are expected to reshape men’s grooming through experimentation
Innovation expected to fuel demand for men’s skin care
CATEGORY DATA
Table 91 Sales of Men’s Grooming by Category: Value 2019-2024
Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Oral care sales benefit from focus on whitening and brightening claims
Competition intensifies between established giants and emerging D2C players
Distribution remains focused on small local grocers but e-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Preventive oral health to become a core habit across demographics
Skinification of oral care set to merge beauty aspirations with daily dental health
Sustainability set to drive innovation in oral care over the forecast period
CATEGORY DATA
Table 100 Sales of Oral Care by Category: Value 2019-2024
Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 102 Sales of Toothbrushes by Category: Value 2019-2024
Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin care boom driven by routine-building and ingredient-led innovation
Competition intensifies as D2C brands gain significant traction
E-commerce emerging as a core channel, driving access, discovery, and adoption
PROSPECTS AND OPPORTUNITIES
Tier 2 and 3 cities to power the next wave of growth in skin care
Dermocosmetics to drive premiumisation amid rising skin sensitivities and ingredient awareness
Local skin care brands to focus on outer beauty and inner calm
CATEGORY DATA
Table 113 Sales of Skin Care by Category: Value 2019-2024
Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN INDIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sun care sees strong growth as awareness rises and temperatures soar
Competition intensifies as D2C brands reshape the sun care landscape
E-commerce gains momentum as sun care shoppers go digital
PROSPECTS AND OPPORTUNITIES
Hybrid formats and skin care-enhanced sun protection set to drive future growth
Men expected to drive the next wave of growth in India’s sun care market
Innovation to drive new consumer interest in sun care
CATEGORY DATA
Table 124 Sales of Sun Care by Category: Value 2019-2024
Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

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