
Beauty and Personal Care in Ghana
Description
Retail value sales of beauty and personal care saw double-digit growth in Ghana in current terms in 2024. Factors such as increased levels of disposable income, a growing middle class population, and price rises because of changing exchange rates and inflation contributed to the growth in value sales. In 2024, Ghana continued to experience high inflation rates, with the average inflation rate during the year being 20%, which represented an improvement over the previous year’s rate of 40%. Noneth...
Euromonitor International's Beauty and Personal Care in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Beauty and Personal Care in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
59 Pages
- Beauty and Personal Care in Ghana
- Euromonitor International
- July 2025
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN GHANA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- BABY AND CHILD-SPECIFIC PRODUCTS
- Key Data Findings
- 2024 Developments
- Rising birth rates and urbanisation influencing demand for baby care products
- Growth in locally manufactured baby and child-specific products
- Increase in demand for mildly scented products and products that treat skin irritation
- Prospects and Opportunities
- Increased awareness of baby and child-specific products
- Opportunity to use local ingredients to provide cheaper alternatives
- Innovative premium products to be made from pure organic ingredients
- Category Data
- Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
- BATH AND SHOWER
- New product launches
- Unilever Ghana dominates
- Expansion of e-commerce and gradual shift from traditional bar soaps to shower gels in urban areas
- Competition from traditional alternatives and opportunities for local manufacturers
- Bar soap and body wash/shower gel offer opportunities
- Use of influencers and for advertising campaigns
- Product innovation and the use of organic ingredients
- Table 19 Sales of Bath and Shower by Category: Value 2019-2024
- Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
- DEODORANTS
- Increased personal hygiene
- Unilever extends lead
- Demand for long-lasting protection
- Opportunity for the manufacture of natural and organic deodorants
- Growing environmental concerns
- Increasing awareness of deodorant use in rural areas
- Table 25 Sales of Deodorants by Category: Value 2019-2024
- Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- HAIR CARE
- Rising popularity of oils and serums for hair growth and treatment
- Dark & Lovely leads overall, while Mega Growth hair products are popular in the relaxed hair segment
- Price sensitivity hampering demand
- Wearing afro, kinky and coily hair in its natural state
- Products with organic formulations are gaining recognition
- Demand for products with mild formulations
- Table 31 Sales of Hair Care by Category: Value 2019-2024
- Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- DEPILATORIES
- Urbanisation and influence of global beauty trends
- Razors and blades Dominate the Market for Depilatories
- Increased awareness of men’s grooming
- Changes in the economy can affect depilatories
- Growth potential for hair removal creams
- Increased awareness about skin sensitivity
- Table 38 Sales of Depilatories by Category: Value 2019-2024
- Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
- ORAL CARE
- Increased awareness of oral hygiene
- Consumers prioritise affordability
- Unilever dominates
- Economic growth and changes in income levels may influence demand for oral care products
- Opportunity to expand local production
- Innovative products to provide comprehensive dental protection
- Table 44 Sales of Oral Care by Category: Value 2019-2024
- Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- MEN’S GROOMING
- Increased awareness of male grooming and lifestyle changes
- Nivea produces wide range of men’s grooming products
- Income levels and disposable income affect demand for men’s grooming products
- Distribution key, while awareness of skin care is rising
- Increase in products specifically targeting men
- Innovative men’s grooming products to drive sales
- Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
- COLOUR COSMETICS
- Demand affected by disposable income
- Mac leads colour cosmetics in Ghana
- Various factors influence consumer behaviour in colour cosmetics
- Social media to play key role in shaping demand
- Growth of local brands
- Manufacturing products tailored for African climate
- Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
- FRAGRANCES
- Local manufacturers making strides in luxury fragrances
- Increased awareness of personal grooming
- Growth of e-commerce and online stores influencing demand for fragrances
- A stable exchange rate will drive demand in the forecast period
- Opportunity to create fragrances with Ghanaian origin and local scents
- Emphasis on natural and sustainable ingredients
- Table 63 Sales of Fragrances by Category: Value 2019-2024
- Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
- Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
- SKIN CARE
- Growing awareness of skin care routines
- Multinationals hold leading positions, but local players making strides
- E-commerce seeing growth in sales of skin care
- Demand for anti-ageing products
- Multi-purpose products
- Sustainability in skin care packaging
- Table 70 Sales of Skin Care by Category: Value 2019-2024
- Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
- SUN CARE
- Sun care seen as unnecessary and expensive
- Limited distribution
- Sun care not expected to become significant, but awareness may rise
- Table 77 Sales of Sun Care by Category: Value 2019-2024
- Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
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