Beauty and Personal Care in Georgia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	107 Pages	Euromonitor International	May, 2025	EP20050503

Best Price Guarantee
Price	from $2,925
Length	107 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050503

In 2024, sales of beauty and personal care in Georgia experienced notable growth, driven by rising consumer demand and the continued development of modern retail infrastructure. Social media played a significant role in stimulating interest and consumption, particularly in categories such as colour cosmetics and skin care. Growth in retail e-commerce was supported by influencers, which were key in driving engagement with young consumers, particularly Generation Z, who are increasingly engaged wi...

Euromonitor International's Beauty and Personal Care in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Georgia
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN GEORGIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The expansion of modern retail supports growth for mass beauty and personal care in 2024
L’Oréal Groupe retains its lead, offering a wide portfolio of mass beauty and personal care products
Social media influencers support sales of mass colour cosmetics and mass skin care
PROSPECTS AND OPPORTUNITIES
Innovations and the increasing influence of social media are set to support sales of mass products
Retail developments will support growth, as key retailers expand their networks
Product innovation is set to focus on sustainability to align with rising consumer demands
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales are driven through enhanced shopping environments, product innovation and popular ingredients
L’Oréal Groupe retains its lead, outperforming the overall premium market
A rising demand for luxury goods supports strong sales of premium fragrances
PROSPECTS AND OPPORTUNITIES
Premium sun care and hair care are set to drive growth over the forecast period
The influence of social media and a move towards ingredient efficacy is set to drive sales
Growth for premium fragrances is expected to be supported by the launch of niche items
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby wipes drive sales, benefiting from versatile properties and an essential nature
Multination’s lead as parents place strong trust in well-established brands
Strong trust in pharmacies boosts growth for this distribution channel in 2024
PROSPECTS AND OPPORTUNITIES
Positive growth will be challenged by a declining birth rate and price sensitivity
A rising focus on sustainability and natural ingredients is expected over the forecast period
Innovation within sun care is set to focus on natural ingredients and sensitive skin
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
The expansion of modern retail channels and preference for bar soap shapes activity in bath and shower
Multinationals led sales as consumers reach for well-established brands
Convenience and reduced delivery fees supports growth for retail e-commerce
PROSPECTS AND OPPORTUNITIES
A stronger emphasis on self-care is set to drive forecast growth for bath and shower
Natural ingredients and sustainable attributes are set to rise, responding to consumer demands
Cost-conscious consumers are set to drive innovation in pack sizes while players install promotions
CATEGORY DATA: Table 33 Sales of Bath and Shower by Category: Value 2019-2024; Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Social media influencers, eye make-up and lip trends drive sales in 2024
L’Oréal Groupe enhances its distribution network to significantly increase share in 2024
Beauty specialists record a standout performance as consumers appreciate the wide selection and professional advice
PROSPECTS AND OPPORTUNITIES
Social media is expected to support sales while encouraging consumers to purchase premium goods
Innovations are set to focus on personalised shades and skin care benefits
A focus on natural ingredients and sustainable packaging is set to rise
CATEGORY DATA: Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029; Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Functional benefits and an expanding product assortment support growth for deodorants
Unilever Group improves its share, offering the well-established brand Rexona
Small local grocery stores led sales as consumers appreciate a personalised service
PROSPECTS AND OPPORTUNITIES
The expansion of modern retail and a wider product assortment will support sales
Price sensitivity is set to heighten competition, leading to a decline in brand loyalty in deodorants
Skin health and natural ingredients will become increasingly common in deodorants
CATEGORY DATA: Table 51 Sales of Deodorants by Category: Value 2019-2024; Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 54 NBO Company Shares of Deodorants: % Value 2020-2024; Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth in depilatories is bolstered by ongoing innovations and affordability
Procter & Gamble retains the lead while Veet from Reckitt Benckiser improves its share
Pharmacies increase share as consumers appreciate a wide variety of goods and professional advice
PROSPECTS AND OPPORTUNITIES
The expansion of modern retailers and sales of women’s pre-shave are set to support forecast growth
Disposable razors are expected to gain ground above reusable options
The declining cost of laser epilation will challenge sales of depilatory products
CATEGORY DATA: Table 60 Sales of Depilatories by Category: Value 2019-2024; Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 62 NBO Company Shares of Depilatories: % Value 2020-2024; Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium goods drive growth, supported by brand activations and influencers
Puig Rus OOO retains its leadership while L’Oréal Groupe records a strong performance
Growth for beauty specialists as retailers improve the store environment to encourage footfall
PROSPECTS AND OPPORTUNITIES
Premium fragrances are set to bolster growth as consumers look for sophisticated, distinct products
The expansion of beauty specialists is set to support growth in fragrances
New launches are expected to drive sales, especially within premium fragrances
CATEGORY DATA: Table 66 Sales of Fragrances by Category: Value 2019-2024; Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 68 NBO Company Shares of Fragrances: % Value 2020-2024; Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Targeted solutions and hair care treatments drive growth in 2024
Procter & Gamble Co retains its lead through well-established, affordable brands
Convenience and the rise of online marketplaces supports sales of retail e-commerce
PROSPECTS AND OPPORTUNITIES
Salon professional hair care is set to grow, supported by promotions in salons
Brand loyalty is anticipated to remain strong, though consumers will seek promotions
Innovation is set to focus on specialised treatments to boost value
CATEGORY DATA: Table 74 Sales of Hair Care by Category: Value 2019-2024; Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 77 NBO Company Shares of Hair Care: % Value 2020-2024; Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
A wide variety of specialised products support growth for men’s grooming
Procter & Gamble retains its lead, while premium fragrance brands record strong growth
Beauty specialists led sales while retail e-commerce gains ground through improved availability
PROSPECTS AND OPPORTUNITIES
Growth will be driven by improved awareness, especially within men’s skin care
Younger consumers will drive growth, open to innovations that extend their grooming routines
Comprehensive skin care routines are expected to support growth in men’s grooming
CATEGORY DATA: Table 85 Sales of Men’s Grooming by Category: Value 2019-2024; Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability, availability and the essential nature of products drives sales in 2024
Multinationals retain the lead of oral care, with wide product assortments and well-established brands
Small local grocers remain the leading channel, although share is lost to modern stores
PROSPECTS AND OPPORTUNITIES
The promotion of strong oral hygiene is expected to support sales in all areas of oral care
Price sensitivity will lead consumers to seek price discounts and promotions
Innovations will rise within premium, technologically advanced oral care
CATEGORY DATA: Table 94 Sales of Oral Care by Category: Value 2019-2024; Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 96 Sales of Toothbrushes by Category: Value 2019-2024; Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 99 NBO Company Shares of Oral Care: % Value 2020-2024; Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rising awareness of skin care benefits and ongoing innovations support growth in 2024
L’Oréal Groupe significantly improves its share with a wide and diverse product portfolio
Beauty specialists leads sales, while competition among pharmacies intensifies
PROSPECTS AND OPPORTUNITIES
Sales are set to be driven by product innovation and the impact of beauty influencers
Dermocosmetic brands are expected to take share from mass market goods
Interest in ingredient-led skin care is set to shape product innovation
CATEGORY DATA: Table 105 Sales of Skin Care by Category: Value 2019-2024; Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 107 NBO Company Shares of Skin Care: % Value 2020-2024; Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN GEORGIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wide availability, warm weather and tourism supports sales of sun care
Beiersdorf AG retains its lead through well-established brand Nivea
Retail e-commerce records strong growth as leading pharmacies enhance their online spaces
PROSPECTS AND OPPORTUNITIES
Heightened awareness of daily sun care routines is expected to drive growth
Beauty products that include SPF are set to become rising competition for sun care
Innovations are set to focus on added benefits and convenient formats to drive sales
CATEGORY DATA: Table 112 Sales of Sun Care by Category: Value 2019-2024; Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024; Table 115 NBO Company Shares of Sun Care: % Value 2020-2024; Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029