Beauty and Personal Care in Ethiopia

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	57 Pages	Euromonitor International	May, 2025	EP20050469

Best Price Guarantee
Price	from $2,275
Length	57 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20050469

Sales of beauty and personal care in Ethiopia rose substantially in 2024 in current value terms and somewhat more moderately in volume terms. The overall growth of the market was shaped by a mixture of rising awareness and consumer interest, inflationary pressures, and exchange rate liberalisation. Social media continued to play an instrumental role in shaping product awareness and driving trends across categories, with influencers providing skin, hair, and fragrance recommendations that impacte...

Euromonitor International's Beauty and Personal Care in Ethiopia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in Ethiopia
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN ETHIOPIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
Key Data Findings
2024 Developments
Urbanisation and local innovation support growth despite affordability challenges
Local manufacturing gains traction as imports become less viable
Consumers continue to rely on traditional remedies and low-cost solutions
Prospects and Opportunities
Urbanisation and awareness to support moderate category growth
Inflation and affordability concerns to limit category expansion
Natural products and e-commerce expected to drive innovation
Category Data: Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
Urbanisation and hygiene awareness support growth, but water scarcity remains a constraint
Local producers gain ground in a fragmented and competitive market
Consumers show growing interest in natural products but inflation prompts downtrading
Affordability and necessity will continue to drive demand for bar soap
Natural formulations and small-scale producers to shape the competitive landscape
Innovation to centre on local ingredients and product diversification: Table 19 Sales of Bath and Shower by Category: Value 2019-2024; Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
Foreign exchange fluctuations and growing male demand support category growth
International brands dominate an import-only competitive landscape
Price sensitivity and social media shape consumer choices
Category growth will be driven by increased awareness and scent preferences
Illicit trade is expected to expand further amid price inflation
Online channels and niche stores support future access and innovation: Table 25 Sales of Deodorants by Category: Value 2019-2024; Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 27 NBO Company Shares of Deodorants: % Value 2020-2024; Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
Population growth and urbanisation support hair care sales, while product needs remain specific to local hair types
Leading players focus on affordable and trusted formats, while smaller brands meet niche needs
Consumer behaviour shaped by price sensitivity, social media influence and strong brand loyalty
Demand for specialised and natural products set to rise, though affordability concerns will persist
Local producers and social media to shape demand and innovation
Retail innovation will come from digital and specialist formats: Table 31 Sales of Hair Care by Category: Value 2019-2024; Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 33 NBO Company Shares of Hair Care: % Value 2020-2024; Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
Growing awareness supports modest category expansion, though affordability and access remain barriers
Razor brands dominate a fragmented competitive landscape, while e-commerce grows in niche segments
Seasonality and practicality shape depilatory use, while waxing gains ground in urban areas
Depilatories to see steady but slow growth, with urbanisation and salon waxing fuelling demand
Illicit imports and e-commerce will continue to impact the competitive landscape
Innovation to remain modest, with salons and digital platforms driving awareness: Table 38 Sales of Depilatories by Category: Value 2019-2024; Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 40 NBO Company Shares of Depilatories: % Value 2020-2024; Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
Oral care benefits from rising awareness but faces pricing challenges
International brands dominate while local players attempt to scale
Traditional retail channels dominate but digital platforms gain ground
Steady demand growth supported by urbanisation and awareness
Health trends and affordability will shape category segmentation
Digital platforms and pharmacies to expand access to premium offerings: Table 44 Sales of Oral Care by Category: Value 2019-2024; Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 46 NBO Company Shares of Oral Care: % Value 2020-2024; Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
Rising awareness and social media influence drive grooming interest despite price pressures
Imported brands dominate a fragmented competitive landscape
Traditional tools and social trends shape consumer behaviour
Men’s grooming to grow steadily, with expanding salon culture and demand for beard-related products
High prices and low awareness to limit the growth of niche grooming categories
Innovation and social media will continue to shape product development and consumer preferences: Table 50 Sales of Men’s Grooming by Category: Value 2019-2024; Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
Increased awareness, rising urbanisation, and seasonal demand drive sales
L’Oréal remains the category leader, though competition is highly fragmented
Consumers balance affordability with aspiration as social media shapes preferences
Urbanisation and self-care trends set to drive continued growth
Affordability remains central, though premiumisation gains ground in urban centres
E-commerce and influencer marketing expected to support diversification: Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
Fragrance market expands despite economic pressures, driven by rising awareness and brand substitutes
Puig leads the fragmented market, while Shaik and local mixers gain ground
Economic strain reshapes consumption patterns and opens space for creative alternatives
Growth expected to be steady but constrained by affordability concerns
Local producers and scent-mixers poised for expansion
Innovation and e-commerce to support category diversification: Table 63 Sales of Fragrances by Category: Value 2019-2024; Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 65 NBO Company Shares of Fragrances: % Value 2020-2024; Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024; Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
Skin care demand continues to expand, but inflation drives downtrading and smaller pack sizes
Unilever retains its lead as local brands and medical skin care gain traction
Moisturisation remains essential, while skinification and local remedies grow in popularity
Demand for skin care to rise despite downtrading, with general-purpose products leading growth
Local brands expected to grow as they offer culturally relevant, affordable alternatives
E-commerce and targeted digital campaigns to drive innovation and access: Table 70 Sales of Skin Care by Category: Value 2019-2024; Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 72 NBO Company Shares of Skin Care: % Value 2020-2024; Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
Social media drives awareness of sun care but high prices limit mass adoption
Global brands retain a premium image while local players begin to emerge
Awareness is rising but affordability continues to define purchasing patterns
Sales expected to rise as awareness spreads and affordable options increase
Natural, locally made sun care expected to gain momentum among upper-income consumers
E-commerce and informal digital channels to drive innovation and access