Beauty and Personal Care in the Czech Republic

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,925	138 Pages	Euromonitor International	May, 2025	EP20022050

Best Price Guarantee
Price	from $2,925
Length	138 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20022050

Beauty and personal care in the Czech Republic inched back into marginal volume growth in 2024, while value growth remains positive, albeit at lower levels than seen over the past two years. This is related to lowering inflation, which has dropped significantly from highs of 15.1% in 2022 and 10.67 in 2023, to 2.4% in 2024 [Euromonitor International data]. This has resulted in stabilisation of price, thus the lower value growth, and an increase in volume, with consumers seeing their spending pow...

Euromonitor International's Beauty and Personal Care in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Beauty and Personal Care in the Czech Republic
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA: Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024; Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024; Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024; Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024; Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024; Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024; Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029; Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES: Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mass beauty and personal care sees a steady performance
L'Oréal maintains its top place in mass beauty and personal care, thanks to its strong portfolio
Private label brands gain momentum with high level of innovation
Distribution of mass beauty and personal care remains largely unchanged
PROSPECTS AND OPPORTUNITIES
Outlook remains optimistic for mass beauty and personal care over the forecast period
Private label will remain popular for price-sensitive consumers
E-commerce and discounters set for healthy growth
CATEGORY DATA: Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024; Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024; Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024; Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029; Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium beauty and personal care continues to be driven by social media trends
Premium fragrances continue to drive value sales in 2024
Lower priced-end premium products fare well, with many premium products only available online or via select physical stores
PROSPECTS AND OPPORTUNITIES
High levels of innovation and new brand entries indicate growth for the forecast period
Personalisation will be a key trend for premium skin care and premium fragrances
The Czech Republic is an important country for luxury brands in the CEE region
CATEGORY DATA: Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024; Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024; Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024; Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024; Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029; Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value growth slows down and volume falls into a negative slump
Natural and sustainable products continue to see growing demand in a fragmented competitive landscape
Drugstore chains remain strong for baby and child-specific products
PROSPECTS AND OPPORTUNITIES
Falling birth rate expected to prevent any significant expansion of baby and child-specific products in coming years
New product launches and innovation could help to boost sales and keep the category afloat
The share of drugstores and beauty and personal care stores may diminish over the forecast period
CATEGORY DATA: Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024; Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024; Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024; Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024; Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024; Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024; Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024; Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024; Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029; Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029; Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bath and shower records somewhat flat value sales, while volumes improving albeit still negative
New launches and product innovation drive the category
Distribution of bath and shower products remain largely unchanged
PROSPECTS AND OPPORTUNITIES
Innovations and multifunctional products will play important roles, led by body wash/shower gel
E-commerce and discounters set for further healthy growth
Refillable formats will attract further attention over the coming years
CATEGORY DATA: Table 34 Sales of Bath and Shower by Category: Value 2019-2024; Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024; Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024; Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024; Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024; Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024; Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029; Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029; Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Indulgence and social media are key factors driving sales of colour cosmetics
L’Oréal closes the gap on leader Mark Distri Spol Sro
Both health and beauty specialists and e-commerce grow their shares
PROSPECTS AND OPPORTUNITIES
Colour cosmetics will continue to thrive, driven by make-up trends and innovations
Integration of AI tools will boost e-commerce sales
Blurring lines between colour cosmetics and skin care expected
CATEGORY DATA: Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024; Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024; Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024; Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024; Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024; Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024; Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024; Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024; Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024; Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029; Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
DEODORANTS IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value sales see mild growth while volumes remain in a negative decline
Nivea takes over from Rexona, while smaller brands also show a promising performance
Grocery retailers hold a slightly higher share than non-grocery retailers
PROSPECTS AND OPPORTUNITIES
Competition will remain strong over the forecast period
Innovation likely to be the driving force of the category
E-commerce set to see ongoing positive growth, but grocery and non-grocery will continue to split the main share
CATEGORY DATA: Table 54 Sales of Deodorants by Category: Value 2019-2024; Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024; Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024; Table 57 NBO Company Shares of Deodorants: % Value 2020-2024; Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024; Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024; Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029; Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029; Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value sales remain positive, while volume also creeps into a positive performance
Procter & Gamble maintains its top place thanks to the strength of Gillette brand
Distribution of depilatories remains largely unchanged
PROSPECTS AND OPPORTUNITIES
Baseline demand expected to continue, although sales will remain modest
Very little change is expected in the competitive and distribution landscapes
Online sales of depilatories not expected to see a strong value gain
CATEGORY DATA: Table 63 Sales of Depilatories by Category: Value 2019-2024; Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024; Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024; Table 66 NBO Company Shares of Depilatories: % Value 2020-2024; Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024; Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029; Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fragrances fares well, supported by premium options and body mists
L’Oréal maintains its lead in fragrances, thanks to a strong portfolio of both mass and premium options
Competition between beauty specialists and e-commerce heats up
PROSPECTS AND OPPORTUNITIES
Premium fragrances set to strengthen their position even further over the forecast period
Skinification to step up further within fragrances
Share of e-commerce set to grow further
CATEGORY DATA: Table 70 Sales of Fragrances by Category: Value 2019-2024; Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024; Table 72 NBO Company Shares of Fragrances: % Value 2020-2024; Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024; Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024; Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024; Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029; Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Retail value slows down and volume remains flat
Henkel and L'Oréal maintain their lead places
E-commerce continues to grow its share in hair care
PROSPECTS AND OPPORTUNITIES
Conditioners and treatments will develop further in line with the skinification trend
Clean beauty trends set to further penetrate hair care
Online shopping set to see further growth, supported by social media platforms
CATEGORY DATA: Table 78 Sales of Hair Care by Category: Value 2019-2024; Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024; Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024; Table 81 NBO Company Shares of Hair Care: % Value 2020-2024; Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024; Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024; Table 84 LBN Brand Shares of Colourants: % Value 2021-2024; Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024; Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024; Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024; Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029; Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029; Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Men’s grooming sees an overall positive performance
Branded products still play important role in men’s grooming
Health and beauty specialists maintains its distribution lead while e-commerce continues to grow significantly
PROSPECTS AND OPPORTUNITIES
Men’s grooming products set to see healthy growth over the forecast period
Private label has further potential to grow
Brands to make additional efforts to revitalise men’s shaving
CATEGORY DATA: Table 91 Sales of Men’s Grooming by Category: Value 2019-2024; Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024; Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024; Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024; Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024; Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024; Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024; Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029; Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value sales maintain a positive performance, while volume also returns to positive figures
Global players maintain their leading positions due to consumers preferring trusted brands
Oral care sales are split between grocery and non-grocery retailers
PROSPECTS AND OPPORTUNITIES
Oral care offers only small potential to grow
Therapeutic products to maintain traction
E-commerce will maintain its appeal, albeit with growth rather limited in oral care
CATEGORY DATA: Table 100 Sales of Oral Care by Category: Value 2019-2024; Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024; Table 102 Sales of Toothbrushes by Category: Value 2019-2024; Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024; Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024; Table 105 NBO Company Shares of Oral Care: % Value 2020-2024; Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024; Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024; Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024; Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029; Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029; Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029; Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin care is a clear focus for Czech consumers
L'Oréal maintains its lead in skin care thanks to its popular portfolio of brands
Health and beauty specialists maintain the largest distribution share, while e-commerce grows its share
PROSPECTS AND OPPORTUNITIES
A positive outlook for skin care ahead, across both mass and premium
Preventive skin care will be a strong driver of developments
Increasing technological advances expected in skin care
CATEGORY DATA: Table 113 Sales of Skin Care by Category: Value 2019-2024; Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024; Table 115 NBO Company Shares of Skin Care: % Value 2020-2024; Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024; Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024; Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024; Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024; Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024; Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024; Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029; Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sun care continued its positive trajectory in 2024
L’Oréal maintains its lead in sun care thanks to its trusted reputation
Health and beauty specialists maintains the leading channel place
PROSPECTS AND OPPORTUNITIES
High awareness of sun protection will continue to fuel positive sales
Sun care to be more scrutinised regarding ingredients and sustainability
New entries among dermo brands and private label will continue
CATEGORY DATA: Table 124 Sales of Sun Care by Category: Value 2019-2024; Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024; Table 126 NBO Company Shares of Sun Care: % Value 2020-2024; Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024; Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024; Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029; Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029