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Beauty and Personal Care in Croatia

Published May 12, 2025
Length 110 Pages
SKU # EP20050522

Description

Beauty and personal care maintained positive growth in Croatia in 2024, with volume sales higher than seen in 2023, while value sales were lower than seen in the previous year. This dynamic is due to inflationary pressures easing, thus reducing prices and boosting consumer spending power. On the other hand, previously elevated value was caused by said high prices, artificially boosting value-based sales growth, while volume remained lower due to consumers’ budgetary constraints in this context.

Euromonitor International's Beauty and Personal Care in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

110 Pages
Beauty and Personal Care in Croatia
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN CROATIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mass beauty and personal care maintains stable growth thanks to baseline demand from price-sensitive consumers
L'Oréal maintains its lead, thanks to the strength of its overall portfolio
Innovations and sustainability trends will remain key
PROSPECTS AND OPPORTUNITIES
Mass beauty and personal care will maintain positive sales, supported by baseline demand from budget-conscious consumers
Health and wellness trends will shape beauty and personal care trends
A strong ongoing focus on innovation is expected, with mass brand emulating premium trends
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium beauty and personal care remains strong due to perception of high quality and ongoing innovations
L’Oréal leads premium beauty and personal care, thanks to its impressive brand portfolio
Ongoing price sensitivity suppresses potential stronger sales of premium products
PROSPECTS AND OPPORTUNITIES
Ongoing growth and evolution expected over the forecast period, with a strong rate of innovation
E-commerce expected to gain traction in line with growing omnichannel strategies
Technological advancements will continue to streamline the analysis and shopping experience
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baby and child-specific products benefits from a growing focus on the best-suited products for infants
Johnson & Johnson maintains its lead, although private label is hot on its heels
Health and personal care stores remain the preferred channel for baby and child-specific products
PROSPECTS AND OPPORTUNITIES
A positive performance will continue, supported by baseline demand and higher awareness of the best-suited products for infants
E-commerce expected to grow further over the forecast period
Sustainability trends and natural formulas will drive innovations
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bath and shower benefits from baseline demand, with sales rebalancing after inflationary pressures
Unilever maintains its leading company place thanks to its strong portfolio
Health and personal care stores retain their relevance
PROSPECTS AND OPPORTUNITIES
An ongoing positive performance expected, supported by baseline demand and innovations
Sustainability trends will drive further developments in formats and formulations
Natural and free-from ingredients will remain a key focus
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2019-2024
Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Colour cosmetics maintains positive growth thanks to stable demand from consumers who value aesthetic appearance
Cosnova maintains its leading place thanks to the ongoing success of its Essence and Catrice brands
Health and personal care stores offer a multitude of benefits for colour cosmetics sales
PROSPECTS AND OPPORTUNITIES
Colour cosmetics will increasingly incorporate the skinification trend
Hybrid products expected to emerge as the lines between make-up and skin care blur
Innovation will focus on areas such as personalisation and sustainability
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Deodorant sales supported by baseline demand, with sprays remaining popular
Unilever maintains its overall company lead, while Rexona gains on Nivea in brand terms
Health and personal care stores maintain their relevance for deodorants
PROSPECTS AND OPPORTUNITIES
A positive performance expected, albeit with flat volume growth
Demand for eco-friendly deodorants expected to grow
Natural and sustainable formulations will grow in popularity
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2019-2024
Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Baseline demand supports sales of depilatories
Procter & Gamble maintains its lead thanks to the strength of its Gillette brand
Health and beauty specialists maintain their strength, while e-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
Ongoing sales supported by baseline demand, although volume will remain somewhat flat
More natural formulations have scope for great development, albeit still remaining niche
Desirable ingredients in natural formulations will come further to the fore
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2019-2024
Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Fragrances continue to benefit from the feel-good factor connected to wellbeing trends, with premium options in the lead
Coty maintains its overall company lead, although Georgia Armani pips Gucci to the post
Health and beauty specialists remain key for fragrances
PROSPECTS AND OPPORTUNITIES
Innovations will remain key to fragrances over the forecast period
Mass body mists will remain on-trend over the forecast period
Omnichannel strategies will remain crucial for fragrances
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2019-2024
Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Ongoing innovations and new product launches drive sales
L'Oréal maintains its company lead thanks to the strength of its overall portfolio
Health and beauty specialist benefit from strong advertisements and promotions for hair care
PROSPECTS AND OPPORTUNITIES
Hair care will maintain positive sales, supported by ongoing innovations and new product developments
Skinification set to become increasingly important in hair care
Natural and clean ingredients will become more in demand
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2019-2024
Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Men continue to pay more attention to their grooming habits
Gillette maintains its overall lead, while private labels gain strength
Health and beauty specialists and grocery retailers are both relevant to men’s grooming
PROSPECTS AND OPPORTUNITIES
Men’s grooming will see moderate growth, with value boosted by ongoing innovations
Health and wellbeing trends will influence developments
Ongoing expansion of e-commerce will help to enhance sales
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Oral care benefits from essential demand and new developments
GlaxoSmithKline maintains its leading company place thanks to overall strength of its brands
Health and beauty specialists remain the leaders in distribution
PROSPECTS AND OPPORTUNITIES
Oral care will continue to benefit from its essential nature and frequent use
Technology will drive new developments in modern toothbrushes
Smart technology expected to gradually enter oral care
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2019-2024
Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 96 Sales of Toothbrushes by Category: Value 2019-2024
Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin care remains one of the most robust and resilient categories in beauty and personal care
L’Oréal maintains its leading place in skin care thanks to its extensive portfolio of popular brands
Health and beauty specialist remain well-placed to offer skin care solutions
PROSPECTS AND OPPORTUNITIES
Skin care will maintain positive sales thanks to baseline demand for basic products and rising demand for niche products
E-commerce will maintain its significance for skin care
Scientific and technological advances expected to ramp up over the forecast period
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2019-2024
Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN CROATIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sun care maintains positive sales thanks to consumers’ growing awareness of the need for sun protection
Nivea Sun maintains its robust lead thanks to strong reputation
Health and beauty specialists benefit from wide portfolios and in-store advice
PROSPECTS AND OPPORTUNITIES
Sun care will maintain a positive performance thanks to consumers’ increasingly awareness of the importance of sun protection
Ongoing polarisation between mass and premium brands expected
Developments in specialist formulations expected
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2019-2024
Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Table 115 NBO Company Shares of Sun Care: % Value 2020-2024
Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

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