Beauty and personal care in Chile continued to gain stronger growth momentum in 2024 following a challenging year in 2022 marked by inflationary pressures. This growth was primarily driven by the mass segment, the entry of new brands, product launches, and the expansion of private label. In 2024, Chile's economy showed signs of improvement compared to the previous year. The country's GDP grew by 2.6%, exceeding official projections and marking the strongest expansion since 2021. This growth was...
Euromonitor International's Beauty and Personal Care in Chile report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beauty and Personal Care in Chile
- Euromonitor International
- May 2025
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN CHILE
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Premiumisation fuels value growth in mass beauty and personal care
- Unilever retains lead, while Beiersdorf makes gains
- Mass beauty’s evolution: How Generation Z is influencing trends
- PROSPECTS AND OPPORTUNITIES
- Consumers set to balance premium and mass segments for quality and value
- The diversification of dermo-positioned products
- Skinification trend to drive innovation
- CATEGORY DATA
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
- PREMIUM BEAUTY AND PERSONAL CARE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Premium beauty sales soar as economic recovery sparks consumer confidence
- L'Oréal’s dermatological edge supports its overall lead
- Premium beauty is gaining ground in Chile
- PROSPECTS AND OPPORTUNITIES
- Premium skin care, adult sun care and fragrances to lead growth
- Conditioners and treatments to drive sales of premium hair care
- Premium skin care brands likely to explore new ingredients
- CATEGORY DATA
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
- BABY AND CHILD-SPECIFIC PRODUCTS IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Baby and child-specific products remains one of the least dynamic categories
- Beiersdorf’s success supported by its leveraging of skin health trend
- Preference for natural baby products supports pharmacies
- PROSPECTS AND OPPORTUNITIES
- Baby and child-specific sun care set for strong growth, driven by increase in healthcare recommendations
- Demand for private label likely to remain elevated despite improving economy
- Personalised baby care: The future of product innovation
- CATEGORY DATA
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2021-2024
- Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
- Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
- Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
- BATH AND SHOWER IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Convenience and discounts drive sales of bath and shower
- Unilever maintains dominant leadership, while Nivea gains momentum
- Supermarkets records strong growth with focus on promotions and bulk purchases
- PROSPECTS AND OPPORTUNITIES
- Affordability set to drive demand for bath and shower over the forecast period
- Convenience and skin benefits fuel the return of hand sanitisers
- Skinification trend to expand reach of mass bath and shower
- CATEGORY DATA
- Table 34 Sales of Bath and Shower by Category: Value 2019-2024
- Table 35 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
- Table 37 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 38 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
- Table 40 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
- Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
- COLOUR COSMETICS IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price increases drive value growth of colour cosmetics in 2024
- L’Oréal’s enduring leadership of colour cosmetics
- Beauty specialists helps drive growth of colour cosmetics
- PROSPECTS AND OPPORTUNITIES
- Low-cost imports set to intensify competition over the forecast period
- Temporary collections redefine product lifecycles
- New consumer habits drive innovation in colour cosmetics
- CATEGORY DATA
- Table 43 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 47 LBN Brand Shares of Eye Make-up: % Value 2021-2024
- Table 48 LBN Brand Shares of Facial Make-up: % Value 2021-2024
- Table 49 LBN Brand Shares of Lip Products: % Value 2021-2024
- Table 50 LBN Brand Shares of Nail Products: % Value 2021-2024
- Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
- DEODORANTS IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Promotions and dermocosmetics fuel modest growth of deodorants
- Unilever strengthens its leadership with wide portfolio
- Chilean consumers turn to pharmacies for deodorants with clinical backing
- PROSPECTS AND OPPORTUNITIES
- Health and wellness trend to boost deodorant usage
- Deodorant brands leverage bulk packaging to cultivate consumer habits
- Growing demand for dermatological deodorants
- CATEGORY DATA
- Table 54 Sales of Deodorants by Category: Value 2019-2024
- Table 55 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 56 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 57 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 58 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 59 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 60 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- DEPILATORIES IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- New brands and innovations boost sales of women’s razors and blades
- Procter & Gamble strengthens leadership through Gillette brand
- Pharmacies remains leading distribution channel for depilatories
- PROSPECTS AND OPPORTUNITIES
- Price-sensitivity to drive higher volume growth of depilatories
- The future of hair removal in Chile
- Private label and new brands set to shape competitive landscape
- CATEGORY DATA
- Table 63 Sales of Depilatories by Category: Value 2019-2024
- Table 64 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 65 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
- Table 66 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 67 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 68 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 69 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
- FRAGRANCES IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Chilean fragrances sustains strong value growth, driven by premium segment
- Distribuidora Puig Chile retains leadership with wide brand portfolio
- Direct selling remains leading distribution channel in 2024
- PROSPECTS AND OPPORTUNITIES
- Premium women’s fragrances to record dynamic value growth
- Larger fragrance formats gain popularity amid promotions and seasonal discounts
- Chilean consumers turn to Cyber Day events for discounts on premium fragrances
- CATEGORY DATA
- Table 70 Sales of Fragrances by Category: Value 2019-2024
- Table 71 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 73 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
- Table 75 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
- Table 76 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 77 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
- HAIR CARE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Conditioners and treatments drives innovation and premiumisation in hair care
- Elvive's accessible premiumisation drives major growth
- Pharmacies leverages specialised hair care trend
- PROSPECTS AND OPPORTUNITIES
- Skinification to fuel hair care growth: Innovation and demand surge expected
- Utilising influencers and social media as key marketing strategy
- Consumer awareness to boost demand for heat protectants and detox hair care
- CATEGORY DATA
- Table 78 Sales of Hair Care by Category: Value 2019-2024
- Table 79 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 80 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
- Table 81 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 82 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
- Table 83 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 84 LBN Brand Shares of Colourants: % Value 2021-2024
- Table 85 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
- Table 86 LBN Brand Shares of Styling Agents: % Value 2021-2024
- Table 87 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 88 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 89 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- Table 90 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
- MEN'S GROOMING IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Despite marginal fall in demand, men’s grooming records healthy value growth
- Unilever retains lead, while Beiersdorf makes significant gains
- Specialisation drives men’s grooming sales via pharmacies
- PROSPECTS AND OPPORTUNITIES
- Men’s grooming set to record stronger growth over the forecast period
- A shift away from shaving towards more specialised products
- Social media to help drive future e-commerce growth
- CATEGORY DATA
- Table 91 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 92 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 93 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
- Table 94 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
- Table 95 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 96 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 97 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
- Table 98 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 99 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
- ORAL CARE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Rising consumer awareness boosts demand for specialist oral care brands
- Colgate-Palmolive maintains lead, while Procter & Gamble records strong growth
- Pharmacies remains the specialist channel for oral care
- PROSPECTS AND OPPORTUNITIES
- Specialist oral care brands to boost value growth over forecast period
- Future growth in oral health awareness with Pepsodent's nationwide initiative
- Power toothbrushes to lead Chile’s oral care evolution
- CATEGORY DATA
- Table 100 Sales of Oral Care by Category: Value 2019-2024
- Table 101 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 102 Sales of Toothbrushes by Category: Value 2019-2024
- Table 103 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 104 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 105 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 106 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 107 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2021-2024
- Table 108 LBN Brand Shares of Toothpaste: % Value 2021-2024
- Table 109 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 110 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 111 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 112 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- SKIN CARE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Premiumisation and serums drive growth in skin care
- L’Oréal strengthens leadership, supported by La Roche-Posay and CeraVe
- Surge in dermocosmetics online, driven by loyalty programmes and special events
- PROSPECTS AND OPPORTUNITIES
- Serums to gain momentum as dermo skin care continues to expand
- Pharmacies and beauty specialists boost expansion of Korean beauty brands
- The rise of alternative active ingredients in skin care
- CATEGORY DATA
- Table 113 Sales of Skin Care by Category: Value 2019-2024
- Table 114 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 115 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 116 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 117 LBN Brand Shares of Basic Moisturisers: % Value 2021-2024
- Table 118 LBN Brand Shares of Anti-agers: % Value 2021-2024
- Table 119 LBN Brand Shares of Firming Body Care: % Value 2021-2024
- Table 120 LBN Brand Shares of General Purpose Body Care: % Value 2021-2024
- Table 121 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 122 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 123 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
- SUN CARE IN CHILE
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mass sun protection remains most popular, while premium segment gains ground
- Trust in dermocosmetics drives success of La Roche-Posay Anthelios
- Consumers seek best deals in sun care, driving up sales via e-commerce
- PROSPECTS AND OPPORTUNITIES
- The rise of year-round sun protection in Chile
- Chile’s outdoor culture fuels sun care demand
- Cross-category blurring as consumers shield skin from environmental damage
- CATEGORY DATA
- Table 124 Sales of Sun Care by Category: Value 2019-2024
- Table 125 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 126 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 127 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 128 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 129 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 130 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
Research Assistance
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook