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Beauty and Personal Care in Cameroon

Published Jul 08, 2025
Length 99 Pages
SKU # EP20199908

Description

Beauty and personal care saw steady volume growth in Cameroon in 2024, with value growth higher and also showing a stable performance. Key drivers to sales across beauty and personal care include rising demand for beauty products with organic and functional ingredients, such as charcoal, moringa (moringa oleifera, also known as the “tree of life” or “miracle tree,” classified as an important herbal plant due to its medicinal and non-medicinal benefits) and aloe for bar soap, snail slime in skin...

Euromonitor International's Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

99 Pages
Beauty and Personal Care in Cameroon
Euromonitor International
July 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN CAMEROON
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability and evolving skin care routines drive growth in mass beauty and personal care
Les Laboratoires Biopharma maintains lead thanks to strength of its portfolio, while LANA sees growth driven by low-cost and diversification strategies
Consumer behaviour adapts to evolving trends and industry movements
PROSPECTS AND OPPORTUNITIES
Ongoing growth for mass brands thanks to baseline demand, but some challenges remain
Anticipated heightened price sensitivity to drive demand of core mass beauty and personal care
Innovations focussed on local needs set to help drive sales
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Demand for organic and high-quality products drives growth, offset by counterfeit concerns
Affluent consumer distrust around authenticity and local skincare innovation drive trends
PROSPECTS AND OPPORTUNITIES
Modern retail expansion will help to build trust in the authenticity of products, while hair care will remain a major trend
Demand for premium baby care products will continue
Innovations expected in local organic skin care, derma cosmetics for acne, and tailored hair care solutions
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Affordability and age-specific priorities drive sales in baby and child-specific products
Biopharma maintains lead, while LANA-BIO sees strong growth
Other non-grocery retailers remain the channel of choice for baby and child-specific products.
PROSPECTS AND OPPORTUNITIES
Sales will continue to be supported by baseline demand, with ongoing polarisation expected
Multipack offerings (gamme) will continue to offer a convenient and cost-effective solution for parents
A need for personalised derma cosmetics to address baby rashes and skin conditions offers opportunities
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sales driven by demand for functional bath and shower products to allieviate prevalence of skin conditions
Unilever maintains company lead over close competitor Colgate-Palmolive, with the latter leading in brand terms
Beauty specialist retailers maintain leading channel place, while supermarkets grow their share
PROSPECTS AND OPPORTUNITIES
Functional bath and shower products to drive growth across the forecast period
Improved affordability, availability, and innovation could boost demand for shower gel
Key innovations in bath and shower products with feature functional benefits
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2019-2024
Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
E-commerce and social media fuel growth in colour cosmetics
Gemey Maybelline Garnier takes the lead, thanks to portfolio of products meeting the nude makeup trend
Beauty specialist retailers maintain leading distribution place
PROSPECTS AND OPPORTUNITIES
Ongoing demand will be driven by self-expression, social media influence, and e-commerce accessibility
The quest to stand out with flawless makeup to drives “baddy beauty” trend
Nude makeup culture will continue in Cameroon, as demand for natural, climate-adapted products rises
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Deodorants remain necessary due to climate conditions, with sprays as the most popular
Unilever maintains company lead thanks to affordable, long-lasting, and diverse range of products
Beauty specialist retailers leverage digital platforms to strengthen their sales
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected, as local consumers continue to seek long-lasting solutions for sweat management
Focus expected to remain on key attributes, with few new trends expected
Untapped potential remains — will this be realised?
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2019-2024
Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Slow growth driven by razors and blades, in an underdeveloped market
Gilette maintains its company lead, but is pipped to the post by Bic Miss in brand terms
Beauty specialists maintain the strongest sales, while supermarkets continue to grow their share
PROSPECTS AND OPPORTUNITIES
Depilatories set to see ongoing growth, while cultural norms limit innovation
Concerns over shaving bumps may spark a potential shift towards depilatory creams
Waxing creams/gels poised as a potential solution for younger women
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2019-2024
Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Mass fragrances lead growth, driven by local brands and increased imports
Beautimatic maintains lead in fragrances, with Smart Collection hot on its heels
Beauty specialist retailers enhance channel sales with in-store experiences, while e-commerce continues to grow
PROSPECTS AND OPPORTUNITIES
Rising personal hygiene and grooming will continue to drive sales of fragrances
The role of social media, digital culture, and authenticity in premium fragrances
Personalisation and local innovation will support trends
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2019-2024
Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wig culture drives demand for shampoos and styling gels, while conditioners and relaxants decline
Dark & Lovely remains popular thanks to catering to local hair care needs
Beauty specialist retailers lead hair care sales, with hair salons seeing growth driven by wig culture
PROSPECTS AND OPPORTUNITIES
Wig culture will continue to shape trends in hair care over the forecast period
Rising demand for colourants driven by wig culture, and a growing preference for bold, vibrant shades
Innovations in shampoo will involve new formats catering to Cameroon’s wig culture and evolving hair care needs
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2019-2024
Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Cultural norms stifle growth in men’s grooming, while men’s shaving dominates
The Gillette Co maintains top company place but is pipped to the post by Bic from ICRAFON in brand terms.
Beauty specialist retailers maintain lead, while e-commerce grows as companies leverage digital platforms
PROSPECTS AND OPPORTUNITIES
Shifting cultural norms and emerging trends herald ongoing steady growth
The rise of braids in Cameroon’s youth culture could herald demand for specialised products
Market dynamics anticipated to influence men’s grooming
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Robust value growth in oral care triggered by rise in toothpaste prices, while volume remains low
Colgate Palmolive strengthens lead over Unilever through innovation and digital engagement
Small local grocers lead due neighbourhood proximity, while supermarkets grow their share
PROSPECTS AND OPPORTUNITIES
Product innovation and variety to be at the heart of value growth over the forecast. period
Rising demand for teeth whitening products expected
Natural and sustainable innovations will be welcomed by local consumers
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2019-2024
Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 96 Sales of Toothbrushes by Category: Value 2019-2024
Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN CAMEROON
KEY DATA FINDINGS
2024 DEVELOPMENTS
Skin care thrives on local innovations and social media influence, while facing challenges from counterfeit products
Biopharma maintains lead, while LANA enjoys strong growth
Beauty specialist retailers lead for trust and expertise, while e-commerce benefits from social media influence
PROSPECTS AND OPPORTUNITIES
Local brands will continue to benefit from affordability, with cleansers set to remain popular
E-commerce, social media, and digital platforms will continue to drive trends
The rise of tailored, organic, skin care solutions
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2019-2024
Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

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