
Beauty and Personal Care in Cameroon
Description
Beauty and personal care saw steady volume growth in Cameroon in 2024, with value growth higher and also showing a stable performance. Key drivers to sales across beauty and personal care include rising demand for beauty products with organic and functional ingredients, such as charcoal, moringa (moringa oleifera, also known as the “tree of life” or “miracle tree,” classified as an important herbal plant due to its medicinal and non-medicinal benefits) and aloe for bar soap, snail slime in skin...
Euromonitor International's Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Beauty and Personal Care in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report??
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
99 Pages
- Beauty and Personal Care in Cameroon
- Euromonitor International
- July 2025
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN CAMEROON
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Affordability and evolving skin care routines drive growth in mass beauty and personal care
- Les Laboratoires Biopharma maintains lead thanks to strength of its portfolio, while LANA sees growth driven by low-cost and diversification strategies
- Consumer behaviour adapts to evolving trends and industry movements
- PROSPECTS AND OPPORTUNITIES
- Ongoing growth for mass brands thanks to baseline demand, but some challenges remain
- Anticipated heightened price sensitivity to drive demand of core mass beauty and personal care
- Innovations focussed on local needs set to help drive sales
- CATEGORY DATA
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
- PREMIUM BEAUTY AND PERSONAL CARE IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Demand for organic and high-quality products drives growth, offset by counterfeit concerns
- Affluent consumer distrust around authenticity and local skincare innovation drive trends
- PROSPECTS AND OPPORTUNITIES
- Modern retail expansion will help to build trust in the authenticity of products, while hair care will remain a major trend
- Demand for premium baby care products will continue
- Innovations expected in local organic skin care, derma cosmetics for acne, and tailored hair care solutions
- CATEGORY DATA
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
- BABY AND CHILD-SPECIFIC PRODUCTS IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Affordability and age-specific priorities drive sales in baby and child-specific products
- Biopharma maintains lead, while LANA-BIO sees strong growth
- Other non-grocery retailers remain the channel of choice for baby and child-specific products.
- PROSPECTS AND OPPORTUNITIES
- Sales will continue to be supported by baseline demand, with ongoing polarisation expected
- Multipack offerings (gamme) will continue to offer a convenient and cost-effective solution for parents
- A need for personalised derma cosmetics to address baby rashes and skin conditions offers opportunities
- CATEGORY DATA
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
- Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
- Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
- BATH AND SHOWER IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sales driven by demand for functional bath and shower products to allieviate prevalence of skin conditions
- Unilever maintains company lead over close competitor Colgate-Palmolive, with the latter leading in brand terms
- Beauty specialist retailers maintain leading channel place, while supermarkets grow their share
- PROSPECTS AND OPPORTUNITIES
- Functional bath and shower products to drive growth across the forecast period
- Improved affordability, availability, and innovation could boost demand for shower gel
- Key innovations in bath and shower products with feature functional benefits
- CATEGORY DATA
- Table 33 Sales of Bath and Shower by Category: Value 2019-2024
- Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
- Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
- Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
- Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
- COLOUR COSMETICS IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- E-commerce and social media fuel growth in colour cosmetics
- Gemey Maybelline Garnier takes the lead, thanks to portfolio of products meeting the nude makeup trend
- Beauty specialist retailers maintain leading distribution place
- PROSPECTS AND OPPORTUNITIES
- Ongoing demand will be driven by self-expression, social media influence, and e-commerce accessibility
- The quest to stand out with flawless makeup to drives “baddy beauty” trend
- Nude makeup culture will continue in Cameroon, as demand for natural, climate-adapted products rises
- CATEGORY DATA
- Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
- Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
- DEODORANTS IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Deodorants remain necessary due to climate conditions, with sprays as the most popular
- Unilever maintains company lead thanks to affordable, long-lasting, and diverse range of products
- Beauty specialist retailers leverage digital platforms to strengthen their sales
- PROSPECTS AND OPPORTUNITIES
- Ongoing growth expected, as local consumers continue to seek long-lasting solutions for sweat management
- Focus expected to remain on key attributes, with few new trends expected
- Untapped potential remains — will this be realised?
- CATEGORY DATA
- Table 51 Sales of Deodorants by Category: Value 2019-2024
- Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- DEPILATORIES IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Slow growth driven by razors and blades, in an underdeveloped market
- Gilette maintains its company lead, but is pipped to the post by Bic Miss in brand terms
- Beauty specialists maintain the strongest sales, while supermarkets continue to grow their share
- PROSPECTS AND OPPORTUNITIES
- Depilatories set to see ongoing growth, while cultural norms limit innovation
- Concerns over shaving bumps may spark a potential shift towards depilatory creams
- Waxing creams/gels poised as a potential solution for younger women
- CATEGORY DATA
- Table 60 Sales of Depilatories by Category: Value 2019-2024
- Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
- FRAGRANCES IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mass fragrances lead growth, driven by local brands and increased imports
- Beautimatic maintains lead in fragrances, with Smart Collection hot on its heels
- Beauty specialist retailers enhance channel sales with in-store experiences, while e-commerce continues to grow
- PROSPECTS AND OPPORTUNITIES
- Rising personal hygiene and grooming will continue to drive sales of fragrances
- The role of social media, digital culture, and authenticity in premium fragrances
- Personalisation and local innovation will support trends
- CATEGORY DATA
- Table 66 Sales of Fragrances by Category: Value 2019-2024
- Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
- Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
- Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
- HAIR CARE IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Wig culture drives demand for shampoos and styling gels, while conditioners and relaxants decline
- Dark & Lovely remains popular thanks to catering to local hair care needs
- Beauty specialist retailers lead hair care sales, with hair salons seeing growth driven by wig culture
- PROSPECTS AND OPPORTUNITIES
- Wig culture will continue to shape trends in hair care over the forecast period
- Rising demand for colourants driven by wig culture, and a growing preference for bold, vibrant shades
- Innovations in shampoo will involve new formats catering to Cameroon’s wig culture and evolving hair care needs
- CATEGORY DATA
- Table 74 Sales of Hair Care by Category: Value 2019-2024
- Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
- Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
- MEN'S GROOMING IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cultural norms stifle growth in men’s grooming, while men’s shaving dominates
- The Gillette Co maintains top company place but is pipped to the post by Bic from ICRAFON in brand terms.
- Beauty specialist retailers maintain lead, while e-commerce grows as companies leverage digital platforms
- PROSPECTS AND OPPORTUNITIES
- Shifting cultural norms and emerging trends herald ongoing steady growth
- The rise of braids in Cameroon’s youth culture could herald demand for specialised products
- Market dynamics anticipated to influence men’s grooming
- CATEGORY DATA
- Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
- Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
- Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
- Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
- ORAL CARE IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Robust value growth in oral care triggered by rise in toothpaste prices, while volume remains low
- Colgate Palmolive strengthens lead over Unilever through innovation and digital engagement
- Small local grocers lead due neighbourhood proximity, while supermarkets grow their share
- PROSPECTS AND OPPORTUNITIES
- Product innovation and variety to be at the heart of value growth over the forecast. period
- Rising demand for teeth whitening products expected
- Natural and sustainable innovations will be welcomed by local consumers
- CATEGORY DATA
- Table 94 Sales of Oral Care by Category: Value 2019-2024
- Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 96 Sales of Toothbrushes by Category: Value 2019-2024
- Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- SKIN CARE IN CAMEROON
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Skin care thrives on local innovations and social media influence, while facing challenges from counterfeit products
- Biopharma maintains lead, while LANA enjoys strong growth
- Beauty specialist retailers lead for trust and expertise, while e-commerce benefits from social media influence
- PROSPECTS AND OPPORTUNITIES
- Local brands will continue to benefit from affordability, with cleansers set to remain popular
- E-commerce, social media, and digital platforms will continue to drive trends
- The rise of tailored, organic, skin care solutions
- CATEGORY DATA
- Table 105 Sales of Skin Care by Category: Value 2019-2024
- Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
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