Beauty and Personal Care in Bosnia and Herzegovina

The picture was generally positive for beauty and personal care in Bosnia and Herzegovina in 2024. With inflation easing, there was moderate current value growth. However, volume growth was muted, as continuing population decline, due to high levels of emigration, dampened sales.

Euromonitor International's Beauty and Personal Care in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Beauty and Personal Care in Bosnia and Herzegovina
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Lower value growth for mass than premium
Beiersdorf holds on to top spot
Quality, as well as price, drive value sales
PROSPECTS AND OPPORTUNITIES
Continuing lower value growth than premium
Multinationals continue to dominate
Focus on natural and sustainable
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
PREMIUM BEAUTY AND PERSONAL CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy value growth in 2024
L'Oréal benefits from having both premium and mass offerings
Product launches focus on natural and green
PROSPECTS AND OPPORTUNITIES
Premium outperform mass in terms of value growth
Growing competition from higher quality mass brands
Focus on natural and sustainable
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Moderate current value growth, though volume growth muted
Beiersdorf passes out Violeta to gain top position
Health and beauty specialists continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Marginal fall in volume sales, as population decline continues
Further growth in e-commerce
Increasing focus on greener offerings
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
BATH AND SHOWER IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Body wash/shower gel continues to account for most value sales
Colgate-Palmolive holds on to top spot
Health and beauty specialists continue to dominate sales
PROSPECTS AND OPPORTUNITIES
Limited volume growth over forecast period
Increasing focus on greener solutions
Bath and shower increasingly emulates skin care
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2019-2024
Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
COLOUR COSMETICS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance for colour cosmetics
Cosnova goes from strength to strength
E-commerce particularly popular for colour cosmetics
PROSPECTS AND OPPORTUNITIES
Constant innovation will support value sales
South Korean and Japanese brands continue to drive trends
Skin care benefits, as well as technology increasingly influence purchasing decisions
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
DEODORANTS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sprays continue to be most popular format
Old Spice brand makes impressive gains
Health and beauty specialists dominate
PROSPECTS AND OPPORTUNITIES
Modest constant value growth over forecast period
Increasing demand for clean ingredients
Continuing innovation to drive sales
CATEGORY DATA
Table 51 Sales of Deodorants by Category: Value 2019-2024
Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
DEPILATORIES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest value growth, but volume growth muted
Private label gaining value share
Double-digit value growth for e-commerce
PROSPECTS AND OPPORTUNITIES
Women’s pre-shave registers highest value growth
Focus on more natural ingredients
Increasing segmentation over forecast period
CATEGORY DATA
Table 60 Sales of Depilatories by Category: Value 2019-2024
Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
FRAGRANCES IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Premium fragrances perform strongly
Fragrances continues to be highly competitive
E-commerce increasingly important
PROSPECTS AND OPPORTUNITIES
Social media continues to drive sales
Skinification of perfume over forecast period
Personalisation and sustainability other key trends
CATEGORY DATA
Table 66 Sales of Fragrances by Category: Value 2019-2024
Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
HAIR CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy performance for hair care in 2024
Palmolive benefits from high price-sensitivity
Healthy value growth for e-commerce
PROSPECTS AND OPPORTUNITIES
Stable growth over forecast period
Increasing scrutiny of ingredients
Players adopt a more sustainable positioning
CATEGORY DATA
Table 74 Sales of Hair Care by Category: Value 2019-2024
Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
MEN'S GROOMING IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Modest value growth, but volume growth muted
Gillette still leads, though private label gaining value share
Double-digit value growth for e-commerce
PROSPECTS AND OPPORTUNITIES
Men’s skin care registers highest value growth
Growth in niche grooming products
Demand for a more natural positioning, with technology also playing an increasing role in purchase decisions
CATEGORY DATA
Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
ORAL CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Marginal volume decline in oral care
Strong performance from Colgate-Palmolive
Health and beauty specialists dominate
PROSPECTS AND OPPORTUNITIES
Population decline dampens sales
Increasing demand for greener and more natural offerings
Continuing innovation to keep consumers engaged
CATEGORY DATA
Table 94 Sales of Oral Care by Category: Value 2019-2024
Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 96 Sales of Toothbrushes by Category: Value 2019-2024
Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
SKIN CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Healthy value growth in skin care
Private label brand Balea registers significant growth
E-commerce gains value share
PROSPECTS AND OPPORTUNITIES
Continuing healthy value growth over forecast period
Technologies drive increasing personalisation
Skin care sees constant innovation
CATEGORY DATA
Table 105 Sales of Skin Care by Category: Value 2019-2024
Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Sun care registers very healthy value growth
Beiersdorf, with its Nivea Sun brand, continues to dominate
Healthy value growth for e-commerce
PROSPECTS AND OPPORTUNITIES
Continuing stable growth over forecast period
Increasing understanding of sun damage drives growth
Increasing demand for value-added benefits
CATEGORY DATA
Table 112 Sales of Sun Care by Category: Value 2019-2024
Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
Table 115 NBO Company Shares of Sun Care: % Value 2020-2024
Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

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