Beauty and personal care in Bolivia saw rapid growth in current value sales in 2024. This occurred in the context of significant macroeconomic challenges that increased operating costs for many companies. For example, the limited availability of US dollars, due to declining gas production, led to price rises across various product categories, affecting both local production and imports. For domestic manufacturers, the use of imported raw materials pushed up production expenditure while importers...
Euromonitor International's Beauty and Personal Care in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Beauty and Personal Care in Bolivia
- Euromonitor International
- May 2025
- List Of Contents And Tables
- BEAUTY AND PERSONAL CARE IN BOLIVIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 7 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- MASS BEAUTY AND PERSONAL CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Mass beauty and personal care products see rapid growth amid price increases
- Unilever strengthens its position through innovation and expanded distribution
- Rising demand for convenience drives value-oriented shopping behaviour
- PROSPECTS AND OPPORTUNITIES
- Consumer demand for affordability will drive growth
- Innovative retail strategies will help to boost sales
- Rise of experiential marketing in bid to increase consumer engagement
- CATEGORY DATA
- Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
- Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
- Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
- PREMIUM BEAUTY AND PERSONAL CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Premium beauty and personal care faces price challenges, although niche demand persists
- Emerging local brands drive growth
- Niche groups of consumers play key role in rise of premium skin care trends, supported by social media
- PROSPECTS AND OPPORTUNITIES
- Anticipated decline in sales of premium beauty and personal care products, as consumers seek greater value-for-money
- E-Commerce has potential to expand reach, but trust remains an issue
- Mass-market innovation could challenge premium beauty
- CATEGORY DATA
- Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
- Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
- Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
- BABY AND CHILD-SPECIFIC PRODUCTS IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Growth in baby and child-specific products is being driven by price increases and rising parental awareness
- Importadora Logmark Esapro maintains leadership with Johnson’s Baby
- Traditional grocers remain backbone of distribution
- PROSPECTS AND OPPORTUNITIES
- Baby and child-specific products set to thrive amid economic pressures
- Innovations in hair care to drive sales.
- Growing demand for sun care products will continue to be driven by concerns over potential skin damage
- CATEGORY DATA
- Table 23 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
- Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 28 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2021-2024
- Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
- Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2024-2029
- BATH AND SHOWER IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Price increases have positive impact on bar soap
- Colgate Palmolive dominates sales
- Traditional channels retain their relevance
- PROSPECTS AND OPPORTUNITIES
- Modest growth amid price hikes and changing consumer habits
- Price-conscious behaviour will pose challenge for liquid soap
- Body wash/shower gel set to grow as smuggling declines
- CATEGORY DATA
- Table 33 Sales of Bath and Shower by Category: Value 2019-2024
- Table 34 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
- Table 36 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 37 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
- Table 39 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
- Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
- COLOUR COSMETICS IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Modest growth fuelled by innovation and price increases
- Leader Yanbal Bolivia boosts sales through investment in multifunctional products
- Direct selling dominates colour cosmetics distribution as beauty specialists gain ground
- PROSPECTS AND OPPORTUNITIES
- Muted outlook for colour cosmetics as economic pressures reshape consumer priorities
- Modern retail to boost visibility of colour cosmetics through dedicated beauty spaces
- Vegan make-up gains ground as consumers prioritise skin-friendly ingredients
- CATEGORY DATA
- Table 42 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 44 Sales of Colour Cosmetics by Premium vs Mass: % Value 2019-2024
- Table 45 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 47 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 48 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 49 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
- Table 50 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2024-2029
- DEODORANTS IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Deodorants post strong growth despite consumer price sensitivity
- Unilever leads deodorant sales through innovation and strong brand portfolio
- Traditional channels thrive amid reduced smuggling activities
- PROSPECTS AND OPPORTUNITIES
- Deodorants to see modest growth as cream formats gain traction
- Brands to focus on skin-friendly deodorants with added benefits
- Clinical deodorants to gain ground as consumers seek stronger protection
- CATEGORY DATA
- Table 51 Sales of Deodorants by Category: Value 2019-2024
- Table 52 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 53 Sales of Deodorants by Premium vs Mass: % Value 2019-2024
- Table 54 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 55 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 56 LBN Brand Shares of Premium Deodorants: % Value 2021-2024
- Table 57 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 58 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
- Table 59 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2024-2029
- DEPILATORIES IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Depilatories see robust growth, with razors and blades leading the way
- Companex Bolivia leads market with innovative solutions
- Small local grocers lead fragmented distribution landscape
- PROSPECTS AND OPPORTUNITIES
- Razors and blades will lead depilatories sales amid ongoing price challenges
- Women’s shaving routines will evolve with value-added products
- Greater focus on personalised depilatory products as consumers embrace home hair removal
- CATEGORY DATA
- Table 60 Sales of Depilatories by Category: Value 2019-2024
- Table 61 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 62 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 63 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 64 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 65 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
- FRAGRANCES IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Pricing and social media impact consumer choices
- Yanbal leads the market through combination of innovation and affordability
- Direct selling leads fragrance sales
- PROSPECTS AND OPPORTUNITIES
- Mass body mists to lead growth as consumers seek affordable fragrance options
- Premium fragrances will face ongoing challenges
- Sustainability to gain traction in mass segment
- CATEGORY DATA
- Table 66 Sales of Fragrances by Category: Value 2019-2024
- Table 67 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 68 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 69 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 70 LBN Brand Shares of Premium Men's Fragrances: % Value 2021-2024
- Table 71 LBN Brand Shares of Premium Women's Fragrances: % Value 2021-2024
- Table 72 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 73 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
- HAIR CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Hair care sees strong value growth as smuggling declines
- Unilever drives growth through brand segmentation and innovation
- Decline in smuggling has impact on distribution landscape
- PROSPECTS AND OPPORTUNITIES
- Modest growth anticipated amid economic uncertainty
- Styling agents and salon professional hair care will face challenges
- Companies will embrace opportunity to expand hair care routines amid reduced smuggling
- CATEGORY DATA
- Table 74 Sales of Hair Care by Category: Value 2019-2024
- Table 75 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 76 Sales of Hair Care by Premium vs Mass: % Value 2019-2024
- Table 77 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 78 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 79 NBO Company Shares of Salon Professional Hair Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Salon Professional Hair Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 82 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
- Table 84 Forecast Sales of Hair Care by Premium vs Mass: % Value 2024-2029
- MEN'S GROOMING IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Men’s grooming sees strong value growth, despite consumers trading down from premium brands
- Competitive landscape sees shift in dynamics as smuggling declines
- Direct selling remains dominant channel
- PROSPECTS AND OPPORTUNITIES
- Men’s grooming faces subdued outlook despite decline in contraband
- Premium deodorants have growing appeal
- Men's hair care represents opportunity for growth
- CATEGORY DATA
- Table 85 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 86 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 87 Sales of Men's Razors and Blades by Type: % Value Breakdown 2021-2024
- Table 88 Sales of Men's Skin Care by Type: % Value Breakdown 2021-2024
- Table 89 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 90 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 91 LBN Brand Shares of Men's Razors and Blades: % Value 2021-2024
- Table 92 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 93 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
- ORAL CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Oral care sees strong value growth in Bolivia as prices rise and smuggling declines
- Colgate-Palmolive extends its lead in oral care, through decrease in smuggling and ongoing commitment to innovation
- Small local grocers lead oral care distribution while e-commerce sees gradual growth
- PROSPECTS AND OPPORTUNITIES
- Steady growth in Bolivia's oral care market as illicit trade declines
- Rising prices will drive players to invest in value-for-money offerings
- Rising demand professional oral care solutions
- CATEGORY DATA
- Table 94 Sales of Oral Care by Category: Value 2019-2024
- Table 95 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 96 Sales of Toothbrushes by Category: Value 2019-2024
- Table 97 Sales of Toothbrushes by Category: % Value Growth 2019-2024
- Table 98 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
- Table 99 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 100 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 101 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 102 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
- Table 103 Forecast Sales of Toothbrushes by Category: Value 2024-2029
- Table 104 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
- SKIN CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Bolivia's skin care market sees price-driven growth amid economic challenges
- Beiersdorf Bolivia retains its lead amid growing competition
- Direct selling dominates skin care distribution as e-commerce slowly gains ground
- PROSPECTS AND OPPORTUNITIES
- Mass cleansers will lead growth in skin care
- Body care is evolving to meet demands of new generation
- Targeted Innovations address menopausal skin care needs
- CATEGORY DATA
- Table 105 Sales of Skin Care by Category: Value 2019-2024
- Table 106 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 107 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 108 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 109 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 110 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 111 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
- SUN CARE IN BOLIVIA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Sun care sales surge amid growing climate change awareness
- Beiersdorf Bolivia faces competitive challenges
- Pharmacy channel leads fragmented distribution landscape
- PROSPECTS AND OPPORTUNITIES
- Continued growth amid rising consumer awareness
- Sun protection will see trend towards higher SPFs, while after-sun and self-tanning products will experience declines
- Dermatological innovations to enhance sun care offerings
- CATEGORY DATA
- Table 112 Sales of Sun Care by Category: Value 2019-2024
- Table 113 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 114 Sales of Sun Care by Premium vs Mass: % Value 2019-2024
- Table 115 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 116 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 118 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
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