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Beauty and Personal Care in Bangladesh

Published May 12, 2025
Length 58 Pages
SKU # EP20050481

Description

Sales of beauty and personal care in Bangladesh rose in 2024 in both value terms and volume terms. While underlying demand remained positive, market performance was hindered by rising inflation, political uncertainty, and weakening consumer confidence, particularly in the second half of the year.

Euromonitor International's Beauty and Personal Care in Bangladesh report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

58 Pages
Beauty and Personal Care in Bangladesh
Euromonitor International
May 2025
List Of Contents And Tables
BEAUTY AND PERSONAL CARE IN BANGLADESH
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
CHART 1 Beauty and Personal Care: Modern Grocery Retailer
CHART 2 Beauty and Personal Care: Modern Grocery Retailer
CHART 3 Beauty and Personal Care: Modern Grocery Retailer
CHART 4 Beauty and Personal Care: Modern Grocery Retailer
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
BABY AND CHILD-SPECIFIC PRODUCTS
Key Data Findings
2024 Developments
Rising demand tempered by economic headwinds
Established local brands maintain strong competitive edge
Consumers navigate affordability and brand preference
Prospects and Opportunities
Recovery in economic conditions to support category rebound
Growing household income and dual-earner families boost spending
Natural ingredients and herbal formulations at the forefront of innovation
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
Sales rise despite disruption from political and economic instability
Unilever leads the market with nationwide presence and trusted brands
Traditional channels dominate, but digital sales are gaining ground
Urban lifestyles and digital influence to shape future demand
Traditional retail remains central, but linked products gain relevance
Innovation focuses on natural ingredients and regional imports
Table 19 Sales of Bath and Shower by Category: Value 2019-2024
Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
Modest growth amid economic headwinds and consumer caution
Imported brands dominate, with strong activity among local importers
Fragrance-driven preferences and affordability guide consumer choice
Rising awareness and heat-driven demand to support continued growth
Spray deodorants to remain dominant as fashion-forward youth drives demand
Global brands shape innovation and fragrance variety
Table 25 Sales of Deodorants by Category: Value 2019-2024
Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
Modest growth in a challenging environment
Unilever maintains dominance amid competition and import fluctuations
Consumers adapt spending habits while maintaining hygiene priorities
Political stability and youth grooming trends to support growth
Natural and multifunctional products to lead product development
Retailers and media continue to influence purchasing decisions
Table 31 Sales of Hair Care by Category: Value 2019-2024
Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
Steady growth as personal grooming gains traction among women
Veet retains category leadership in a limited competitive landscape
Depilatories remain niche but essential in evolving beauty practices
Cultural traditions and affordability to shape future growth
Hair removal creams and razors to lead usage
Limited innovation but growth potential in product education and visibility
Table 38 Sales of Depilatories by Category: Value 2019-2024
Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
Rural penetration and consistent demand drive growth
Unilever maintains strong category leadership amid rising competition
Consumer pack preferences shift in response to affordability concerns
Rural expansion to drive volume growth
Toothpaste and toothbrush to remain dominant subcategories
Traditional retail continues to dominate while innovation intensifies
Table 44 Sales of Oral Care by Category: Value 2019-2024
Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
Rising self-care awareness supports steady growth
Established players hold strong while innovation drives growth
Social media and offline retail drive purchasing behaviour
Positive momentum expected, anchored by lifestyle shifts
Traditional retail remains dominant despite rising e-commerce
Natural product innovation fuels market dynamism
Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
Modest growth amid political and economic disruption
Brand competition limited by imitation and price dynamics
Shift to low-cost imports and reduced participation in public events
Sales growth may be tempered by policy and economic conditions
Economic pressure may limit expansion into premium segments
Innovation to remain import-driven
Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
Modest value growth as economic uncertainty limits discretionary spending
Import-reliant category remains brand-fragmented
Downtrading observed amid economic pressure
Gradual growth forecast amid economic uncertainty
Downtrading and value-based purchasing to define consumer behaviour
Innovation driven by international players and importers
Table 63 Sales of Fragrances by Category: Value 2019-2024
Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
Sales grow modestly amid economic disruption
Unilever dominates, while imported brands shape urban preferences
Natural ingredients and affordability drive consumer choices
Positive outlook if political and economic stability improves
E-commerce expands access to imported skincare
Innovation focused on complete skincare routines and linked products
Table 70 Sales of Skin Care by Category: Value 2019-2024
Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
Sales grow modestly amid rising awareness and economic constraints
Urban preferences shape brand landscape, but mass players dominate overall
Consumer use shaped by financial limitations and media influence
Category growth to be led by rising beauty awareness and youth adoption
Distribution and access to improve slowly, especially online
Innovation focused on customisation and skin-type-specific formulations
Table 77 Sales of Sun Care by Category: Value 2019-2024
Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

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