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Bath and Shower in New Zealand

Publisher Euromonitor International
Published Jul 15, 2025
Length 22 Pages
SKU # EP20215113

Description

Bath and shower maintained positive sales in New Zealand in 2024, albeit with value growth lower than seen in 2023, and with volume improved. This is attributed to the stabilisation of prices in relation to the easing of inflationary pressures, with sales supported by the fact that many bath and shower products are considered essential items. Consumers may choose to switch to cheaper brands during times of economic uncertainty and lower spending power, but there will always be consistent demand...

Euromonitor International's Bath and Shower in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Bath and Shower in New Zealand
Euromonitor International
July 2025
List Of Contents And Tables
BATH AND SHOWER IN NEW ZEALAND
KEY DATA FINDINGS
2024 DEVELOPMENTS
Steady demand for bath and shower products as they form an integral feature of personal care routines
Colgate-Palmolive holds its lead over Unilever
Supermarkets remain the leading distribution channel, with strongest growth seen in e-commerce
PROSPECTS AND OPPORTUNITIES
Steady forecast for the bath and shower category due to stable demand
Mainstream brands expected to consolidate their market positions
Limited innovation expected as brands focus on more dynamic categories
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2019-2024
Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN NEW ZEALAND
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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