
Bath and Shower in Thailand
Description
As a mature category with high levels of penetration in Thailand, bath and shower posted decline in retail volume sales over 2024, reflecting a shift away from using bar soap. Nonetheless, the premiumisation trend is supporting healthy growth in current value terms. Thai consumers are increasingly willing to invest in high-quality bath and shower products that offer enhanced benefits, such as moisturising or anti-ageing properties. Products featuring organic, natural ingredients or advanced form...
Euromonitor International's Bath and Shower in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Bath and Shower in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Bath and Shower in Thailand
- Euromonitor International
- May 2025
- List Of Contents And Tables
- BATH AND SHOWER IN THAILAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Modern lifestyles support growth of body wash/shower gel
- Lion Corp (Thailand) Ltd strengthens position with plant-based ingredient formula
- Store-based distribution channels hold bulk of retail share
- PROSPECTS AND OPPORTUNITIES
- Strong outlook for bath and shower as premiumisation gains traction
- Polarisation is evident as both premium lines and private label gain appeal
- Multi-functional innovations to expand over the forecast period
- CATEGORY DATA
- Table 1 Sales of Bath and Shower by Category: Value 2019-2024
- Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
- Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
- Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
- Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
- BEAUTY AND PERSONAL CARE IN THAILAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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