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Bath and Shower in South Africa

Publisher Euromonitor International
Published Aug 07, 2025
Length 20 Pages
SKU # EP20320652

Description

Bath and shower are considered essential products for many South African consumers. Despite financial challenges, a significant portion of the population views bar soap as a necessity and regularly includes it in their monthly shopping. Bar soap continues to be the most popular choice in this category due to its affordability, with many households sharing a single bar among multiple family members. Its versatility also allows it to serve multiple purposes around the home.

Euromonitor International's Bath and Shower in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Bath and Shower in South Africa
Euromonitor International
August 2025
List Of Contents And Tables
BATH AND SHOWER IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Bar soap remains popular

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