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Bath and Shower in Singapore

Publisher Euromonitor International
Published May 12, 2025
Length 24 Pages
SKU # EP20050302

Description

Bath and shower in Singapore saw negligible retail current value growth in 2024. As Singaporeans faced challenges from rising living costs, consumers were increasingly conscious of each dollar spent. Coupled with concerns about product safety and sustainability, consumers were looking for affordable yet high-quality options. In bath and shower, this trend was most apparent in body wash/shower gel. Here, consumers pivoted towards non-heritage brands and private label. These align with consumers’...

Euromonitor International's Bath and Shower in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Bath and Shower in Singapore
Euromonitor International
May 2025
List Of Contents And Tables
BATH AND SHOWER IN SINGAPORE
KEY DATA FINDINGS
2024 DEVELOPMENTS
The shift towards thoughtful consumerism
Multiple brands gradually exit mature categories
Continued dominance of offline retail
PROSPECTS AND OPPORTUNITIES
Continued declines for body powder and bar soap
Entry of new regional brands
Innovation in all areas
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2019-2024
Table 2 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2019-2024
Table 4 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 5 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2021-2024
Table 7 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2024-2029
BEAUTY AND PERSONAL CARE IN SINGAPORE
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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